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Investments and transactions July 2, 2020

Investment News – digest from June 22 to 28

All the gaming deals for the past week in one material.
Marketing July 2, 2020

How will Apple’s new IDFA policy affect the advertising market: the opinions of Adjust, AdQuantum and Digital Turbine

Last week it became known that Apple is “blocking the oxygen” of IDFA. Users in iOS will be able to block the transfer of information about themselves to advertising companies by clicking. We asked Adjust, AdQuantum and Digital Turbine how much this will affect the UA market.
Industry July 2, 2020

On Kongregate.com closed the ability to host web games

Times Kongregate.com they leave. The gaming platform blocks the launch of new web games, closes some of its forums and fires employees en masse.
Video July 1, 2020

Broadcast: devtodev about building analytics in game development

Today, July 1, at 13.00 Moscow time, a new broadcast will take place on WN Hub. This time it is dedicated to game analytics. Vera Karpova from devtodev will talk about building analytical processes at each stage of the game creation.
HR June 30, 2020

Case study: how MYTONA conducted an in-team event for self-development of employees

The other day, an intra-corporate event started at MYTONA for the second time. It’s called MYTONA Heroes. In it, the participants set themselves a goal that they have long dreamed of achieving, and after seven weeks they achieve it. In your column on App2Top.ru the company told how and why it was held for the first time a year earlier.
Marketing June 30, 2020

Facebook Instagram media: Microsoft has refused to advertise on Facebook and Instagram

Facebook Instagram will no longer advertise Microsoft products. The corporation has frozen advertising expenses in these services.
Investments and transactions June 30, 2020

Starbreeze to raise $27 million to find a publisher for Payday 3

The troubles of the Swedish Starbreeze do not end there. She planned to find a publisher for Payday 3, but negotiations with partners were disrupted by COVID-19. Now Starbreeze needs almost $27 million to save the situation.
Money June 29, 2020

The authors of RuneScape earned a record $137.6 million for the year

One of the oldest MMORPGs — RuneScape — is gaining popularity. Thanks to this, the income of the Jagex developer has been growing for the fifth year. In 2019, the company earned a record $137.6 million.
People June 29, 2020

One of the co-founders of Supercell has left the gaming industry

One of the co-founders left the Finnish Supercell. Mikko Kodisoja left the company, remaining on its board of directors.
Industry June 29, 2020

Tencent to launch Trovo streaming service, allocating $30 million to attract streamers

Tencent is preparing to launch the Trovo streaming platform. This is a service similar to Twitch, but focused on mobile, Bloomberg reports.
Development June 26, 2020

NeoAxis Engine has become an open source engine

The NeoAxis Engine has switched to a new free license. Within its framework, its full source code became available to developers.
Money June 26, 2020

Odnoklassniki paid 80% more to mobile game developers in January-May than a year earlier

The demand for mobile HTML5 games in Russia and the CIS is growing. According to the Odnoklassniki social network, in the first five months of 2020, they paid 360 million rubles (about $ 5.2 million) to the developers of such games. This is 80% more than in the same period a year earlier.
Investments and transactions June 26, 2020

Focus Home Interactive bought the authors of The Surge

Publisher Focus Home Interactive has acquired its first development studio. It became the German Deck13 Interactive.
Industry June 26, 2020

The Last of Us Part II is the fastest selling exclusive in the history of PlayStation 4

The new blockbuster Naughty Dog for the opening weekend (June 19-21) sold 4 million copies. According to Sony, no exclusive PlayStation 4 game has ever been sold out at the start at such a rate.
Industry June 26, 2020

What did the media see at the closed presentation of Cyberpunk 2077?

Yesterday, on June 25, there was a closed presentation of the next most anticipated game of the year — Cyberpunk 2077. We tell you what CD Projekt RED showed and how the media reacted.
Marketing June 25, 2020

The advertising market on iOS is waiting for shocks. Apple’s “blow” on IDFA is to blame for everything

The other day Apple announced iOS 14. The new system risks reshaping the entire mobile advertising market. After its release in September, applications downloaded from the App Store will be required to ask the user if he is ready to share information about himself with advertising platforms.
Money June 25, 2020

Newzoo: in 2020, the revenue of the gaming market will be almost $ 160 billion

This year, gamers will spend $159.3 billion on games. This is 9.3% more in annual terms. The main growth factors are the pandemic and the upcoming launch of new consoles.
Industry June 25, 2020

Playtika will take all employees and their families from Belarus to Turkey

Israeli Playtika will temporarily remove its employees and their family members from Belarus. The company denies the connection of these plans with the difficult political situation in the country.
Monetization June 25, 2020

Phil Spencer: Subscription model is critical for Xbox Series X

The subscription model is becoming increasingly important for Microsoft. It will determine the launch of the Xbox Series X, said Phil Spencer (Phil Spencer).
Law June 25, 2020

In six months, Russia may cancel zero VAT on the sale of software

The Russian authorities are thinking about the abolition of zero VAT on the sale of software. This is how they want to compensate for the reduction in income tax for IT companies proposed by Vladimir Putin.
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