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How is the organic landscape in the web gaming niche — an overall situation overview

According to various estimates, the annual turnover of the Russian web gaming industry ranges from 10 to 40 billion rubles. Some experts even consider this range to be underestimated. The number of active teams launching and operating their projects on the web is between 3,000 and 6,000. This is also a significant figure. The question is whether there is still room for new products to grow organically in this market?
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Organic Traffic on Steam: General Situation, Channels, Unobvious Sources

Every day, more than 40 million people log into Steam. However, this doesn’t mean that this traffic is sufficient for everyone. Several tens of thousands of products compete for the attention of users, and this number continues to grow. Up to 2,000 new titles are added to the platform each month. In the context of this intense competition, we discussed with market experts how to generate organic reach. Our conversation was with Danila Kamenev, Head…
Industry

“We’re Not About Comfort, But About Results”: How PlayDeck Produces Telegram Games Focused on Social Mechanics

Telegram is its own market with its own rules. In this space, the game thrives within the messenger, relying heavily on social mechanics while incorporating the full range of quality free-to-play features. Mistakes in onboarding or the absence of a social core can immediately ruin metrics. In an article for App2Top, the general producer of PlayDeck, Andrey Deltsov, explains why social mechanics are crucial for Telegram games, what requirements publishers have for projects, what mistakes…