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A good game is no longer enough: how to advance on social media and UGC platforms in 2026

Have you ever heard the claim that a good game will inevitably find its audience? It might have held true in 2016 when there were only 4,600 games released on Steam throughout the entire year. Meanwhile, in just the first three months of 2026, according to SteamDB, there have already been 5,700 releases. This density has turned the industry into a battle royale, where merely having a good game is no longer enough. Additionally, it…