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Since the beginning of the year, gaming companies have collectively lost over $265 billion, and 62% of all stocks are in the red

Despite the delay, we’ve compiled a detailed report on the gaming stock market situation for the first half of the year. Inside, you’ll find a wealth of data and illustrative tables highlighting macro trends and the situation in specific countries. As usual, we’ll also discuss the reasons behind certain crises.

News Today 17:02

Using the Unity engine, it will become easier to make games for Netflix Games

The company Unity decided to add special support for Netflix’s gaming ecosystem to its eponymous engine.

News Today 15:49

Media: Asha Sharma wants the XBOX margin to reach a “leading industry level” in four years

The publication The Verge reviewed a letter from XBOX head Asha Sharma to the employees of Microsoft’s gaming division. In it, the top manager outlined the strategy for the near future.

Conferences Today 14:00

WN Conference Cyprus ’26 is now accepting applications for participation in the game exhibition and indie pitch

On September 17-18, WN Conference Cyprus’26 will be held in Limassol— a business conference for developers, publishers, and other representatives of the gaming industry. A key part of the conference will be the showcase of games by independent developers and the indie pitch.

News Today 13:45

Sony does not intend to abandon the decision regarding the release of discs

For the first time, Sony’s management has commented on the criticism regarding the plans to discontinue the production of physical discs for new PlayStation games in 2028. The company stated that they understand gamers’ emotions, but they will not retreat from their decision.

News Today 12:50

In the first half of 2026, spending by Chinese game developers on Yandex Ads increased nearly 2.5 times

How much that is in terms of money is not reported.

News Today 12:16

The audience for Mistfall Hunter surpassed 100,000 players in less than a day

On July 30, the release of Mistfall Hunter — a fantasy extraction-action game by Bellring Games studio, took place on PC and consoles. As boasted by the developers, the game quickly attracted a substantial audience.

iGaming Today 10:17

FDJ United reported a drop in half-year revenue due to taxes and lottery setbacks

The French operator FDJ United has published its financial report for the first six months of 2026. The company’s revenues have declined.

News Today 09:57

The deal to sell Electronic Arts is planned to be completed on August 4

As early as next Tuesday, Electronic Arts (EA) may officially come under the wing of an investor consortium.

News Today 09:34

Tariff compensation in the USA boosted PlayStation’s profits — and other insights from Sony’s report

The Sony Corporation, following in Microsoft’s footsteps, has reported the results of the first quarter of the current fiscal year (April-June 2026). According to the document, its gaming division is more or less stable.

News Yesterday

In the first half of 2026, the total circulation of console and PC games exceeded 1.2 billion copies, according to analytics

Separately, in their semi-annual report, Sensor Tower analysts focused on the segment of PC, PlayStation, and Xbox games.

News Yesterday

Russia entered the top 5 countries for mobile game downloads in the first half of 2026, according to analytics

Analysts at Sensor Tower released a comprehensive report on the state of the global video game market from January to June 2026. A significant portion of the data pertains to mobile games from the App Store and Google Play—the focus of this publication.

Investor/publisher wanted Yesterday

The creators of the mobile fighting game about samurais, Katori: Code of Blade, are seeking $300,000 for support and marketing

New material in the section “Investor/Publisher Wanted.” This time, we highlight a free-to-play fighting game set in medieval Japan, Katori: Code of Blade, from the Minsk-based indie studio Gamecraft.

News Yesterday

Valve funded the porting of the RADV driver to Windows

How much money the company allocated is unknown.

News Yesterday

“Sir, We Have an Orc Problem” is the new indie hit. The game earned over 360 thousand dollars within 24 hours

At the end of July, the German indie studio Mumpitz Games, consisting of just two developers, released their new game— Sir, We Have an Orc Problem. The project immediately “took off.”

News Yesterday

A high school student raised over $3 million for the development of an AI platform for game creation

American high school student Giulio Greco launched ForgeGUI at the beginning of the year—a platform equipped with AI-based tools that assist developers in speeding up game creation. He has now successfully completed a major funding round.

iGaming Yesterday

Interest in illegal online casinos in Russia has dropped to its lowest level in eight years, according to analytics

In June 2026, the share of illegal online casinos and bookmakers in the demand for online gambling among Russians decreased to 40%—the lowest level since 2018. This conclusion comes from the report by the analytical platform Blask.

News Yesterday

The audience for the Xbox ecosystem and games has grown by 200 million people over the year

The exact number of people it comprises now is undisclosed.

News Yesterday

XBOX’s annual revenue has declined, but Satya Nadella remains optimistic

Microsoft has concluded its financial results for 2026, which ended on June 30. It reported an overall increase in corporate revenue, though its gaming division did not perform as well.

Premium Industry July 29

Historical records and the uncertain future of the Halo franchise in the context of the launch of Campaign Evolved and the depersonalization of 343 Industries

Halo: Campaign Evolved is positioned as the first fully-fledged remake of the legendary shooter. Today, we will analyze the game’s launch and the historical sales of previous installments, as well as discuss why Microsoft’s approach and the transformation of Halo Studios do not inspire optimism for the franchise’s future.