Tools

The Hidden Cost of Payments: Why Gaming Companies Need to Rethink Their Infrastructure

For gaming companies, payment processing is more than a technical necessity. Failed transactions can mean lost sales, currency conversions can eat into margins, and overly aggressive fraud prevention can frustrate paying customers. These challenges are particularly relevant to publishers and platforms operating their own stores and serving international audiences. In this article, UK-based payment services provider ExePay examines where payment infrastructure can create unnecessary costs for gaming businesses — and how a more integrated approach…
Premium Industry

Developers and Publishers – New IPs: Why Studio Brands and Their Reputation Are Becoming More Valuable Than Individual Franchises

Most companies have traditionally considered the brands they’ve created or acquired in the past to be their most valuable assets. However, nowadays, what’s more important may be what they are capable of achieving in the future. The release of Gears of War: E-Day is an excellent opportunity to discuss how individual studios are transforming into independent and far more valuable IPs.