“One Million Followers — Not a Guarantee”: How to Choose a Blogger for Game Promotion
For some publishers, working with influencers has become a separate branch of marketing. But how do you choose the right blogger who will truly engage your audience with your game? We explore this with the Head of Marketing at ESDigital Games, Ilya Svanidze, and the lead influencer manager at Polden Publishing, Artem Akimkin.