In the first half of 2022, Twitter users wrote more about video games than ever before. By the end of June, they had left a record 1.5 billion tweets, which is 36% more than in the first half of last year. Such statistics were shared by Twitter itself.

A Chinese role—playing game about pumping cute waifu generates an average of $1 billion every six months on iOS and Android, Sensor Tower reports.

The Chinese studio miHoYo has announced its ambitions in the field of metaverses. The authors of Genshin Impact presented the HoYoverse brand. Its mission is to produce more content and create a single virtual world that will unite the company’s products.The company announced the launch of HoYoverse on February 14 on the official website.

In the first week of January, Genshin Impact achieved another achievement. According to the analytical service AppMagic, user spending in the game on mobile platforms has exceeded the $3 billion mark since its release.The total revenue of Genshin Impact in the App Store and Google Play since August 2020 amounted to $1.8 billion (after deducting the share of stores and taxes).

How not to work with streamers? The answer to this question is now known by mihoyo, the developer and publisher of Genshin Impact. During the preparation of the new event, the company presented so many requirements to the content authors that many simply refused to work with it.

The company miHoYo continues to expand. Genshin Impact developers have announced the launch of an office in Montreal. This studio will be working on a “brand new” AAA adventure game in the open world.

Genshin Impact fans make a huge amount of content on the game. Now, miHoYo has released official guidelines for the creation and sale of fan products, including merchandise and other paraphernalia. At the same time, producers of small batches do not even need to notify the studio about their work.miHoYo told more about the rules on Tuesday at the Genshin Impact community forum.

Genshin Impact has been around for a year now, and it still holds the title of one of the highest-grossing mobile games. Sensor Tower analysts estimated that during the premiere year, the title earned $2 billion only in the App Store and Google Play.

Genshin Impact was first released in the Tencent MyApp store. Against this background, there was news that miHoYo has signed a cooperation agreement with the Chinese giant. We can talk not only about various promotional activities, but also about a reduced commission.Genshin Impact

In September, a new character appeared in Genshin Impact — Shogun Raiden. That’s just his abilities did not match those promised by the company miHoYo. The players didn’t like it. So much so that some users decided to go to court.

In the first half of 2021, the main advertisers in the mobile gaming market were games made by developers from China. The analytical company SocialPeta analyzed, using the example of Genshin Impact and Lords Mobile, how betting on creatives helps Chinese projects with promotion in the West.

On September 1, miHoYo released a massive 2.1 update for Genshin Impact. Against the background of new interest from users , the game generated $150 million in the App Store and Google Play in just a week . This is more than for the whole of August.Key data

Genshin Impact reached a new peak of popularity last week. Its official Discord server has gained an audience of 800 thousand people – it is simply impossible to do more. As a result, the authors of the game from the studio miHoYo had to open a second server for her.

Mobile action games were the fastest-growing genre at the box office in the United States, according to analysts at Sensor Tower. In the first half of 2021, their total revenue jumped by half. More than a third of the amount was generated by Genshin Impact.

The company miHoYo decided to do charity work. Together with the Chinese Youth Development Foundation, Genshin Impact developers have launched a program called the Flamescion Public Welfare Project. As part of this program, they have already allocated money for the construction of a new building for an elementary school in Tongzi.

The hashtag #BoycottGenshin suddenly burst into Twitter trends, under which some users called for a boycott of the miHoYo project. This time, users complained not about gacha, but accused the developers of racism and sexualization of children. However, Genshin Impact fans came to the defense of the game.The hashtag #BoycottGenshin began gaining popularity on April 5, after which it attracted the attention of users in several countries in a few hours.

The mobile version of Genshin Impact has earned over $1 billion in the App Store and Google Play. It took six months. No mobile game has ever earned a billion so fast.

It seems that Genshin Impact is very popular in China. A campaign related to the game started in local KFC last week. There were many people willing to participate. So much so that in some cities the police had to intervene.

Even five months after the release of Genshin Impact remains one of the highest-grossing mobile games in the world. According to analysts, during this time she collected $ 874 million only in the App Store and Google Play.