Genshin Impact was first released in the Tencent MyApp store. Against this background, there was news that miHoYo has signed a cooperation agreement with the Chinese giant. We can talk not only about various promotional activities, but also about a reduced commission.Genshin Impact
The Genshin Impact 2.1 version appeared in MyApp on September 21.
According to the GameLook portal, it has already collected 660 thousand downloads.
All details of the cooperation between miHoYo and Tencent are still unknown. Genshin Impact, for example, appeared in the recommendations on the main page of MyApp. It is also assumed that developers will receive 70% of revenue.
Genshin Impact page in MyAppThe latter is especially important for the local market, since Chinese Android stores are known for their increased commission.
This is due, among other things, to the fact that Google Play is officially banned on the territory of the Middle Kingdom. Many of the third—party stores dictate their terms and take 50% of the revenue for themselves – and the Tencent store is no exception.
That is why last year, miHoYo, together with Lilith Games, announced that their projects would not be available in most major stores — including Huawei and Xiaomi.
However, the developers of Genshin Impact managed to come to an agreement with the latter company. In February, the game appeared in the advertising campaign of the Mi 11 smartphone and eventually came out in the Xiaomi store. According to GameLook, Genshin Impact received a feature in the store and appeared in the recommendations, and miHoYo herself agreed to split the revenue 70/30 in her favor. As a result, the game quickly became one of the most downloaded in the Xiaomi store.
The conclusion of such partnerships on favorable terms indicates the great influence of Genshin Impact on the Chinese market. In the first week of September alone, the game earned $55.7 million in China — and this is without taking into account third-party Android stores.
“Thanks to Genshin Impact, miHoYo has set a serious precedent: an independent Chinese studio can create a global megahit without the help of Tencent,” analyst Serkan Toto noted back in January.
Today, Chinese companies have to reckon with such projects. The lack of successful games like Genshin Impact in their stores in the long term can negatively affect both the growth of the user base and revenue. This allows miHoYo to dictate conditions and gradually change the prevailing market rules in its favor.