The Chinese studio miHoYo became known around the world after it released Genshin Impact in September last year. In the wake of the success of the game, the developers managed to double the annual revenue compared to 2019.

What advertising channels did miHoYo resort to when Genshin Impact was released, — the Chinese analytical platform SocialPeta told in a column for App2Top.

The authors of Genshin Impact made a collaboration with the famous Russian figure skater Evgenia Medvedeva. She appeared in a new promotional trailer for their other game Honkai Impact 3rd.

Two months after the launch, Genshin Impact still holds the title of the best-selling mobile game in the world, not counting Honor of Kings. During this time, she collected $393 million only in the App Store and Google Play.

Over the past couple of weeks, the attitude of many players to Genshin Impact has changed a lot. Now users are actively criticizing the game. They are dissatisfied with the gacha mechanics, which they initially perceived as optional. One popular YouTuber decided to delete all the videos where he used the local donation system.Why are streamers and players unhappy?

By the end of October App2Top.ru Together with AppMagic, I have prepared a report on the most popular and earning mobile games in the world.

Genshin Impact has become one of the largest launches in the history of mobile games. In its first month, the title raised $245 million. This is more than it was at the start of Fortnite, Lineage 2: Revolution and Fire Emblem Heroes.

Discussing the success of Genshin Impact. The other day it became known that only the mobile version of the game collected $ 140 million. Alexander Bazhan, Head of the Game Analytics and Design Department at My.Games Venture Capital, helped us figure out the secret of Genshin Impact.

Genshin Impact from the company miHoYo has already earned over $ 100 million largely due to the use of gacha mechanics. The founders of the studio told how they began to focus on anime gamers and why in—game purchases in their projects are “payment for love”.Background and philosophy of miHoYo

Genshin Impact took only 12 days to earn $100 million. This amount is equal to the total budget of the game, taking into account marketing.This achievement was announced by the well-known analyst Daniel Ahmad.

As a result of last week, Genshin Impact became the best-selling mobile game in the world, not counting Honor of Kings. In the period from September 28 to October 4, she earned $60 million in the App Store and Google Play.Key revenue data

Genshin Impact, which is distributed for free and has already earned several million dollars, continues to set records. In just four days, the game has been downloaded 17 million times on mobile devices alone.UPDATED: According to the latest App Annie data, in the first week after the release, the number of Genshin Impact installations exceeded 23 million.

In just a couple of days, Genshin Impact earned several million dollars. Analysts predict that the project, which was often compared to Zelda before its release, will be the largest global launch for a game developed in China.

Before the release in China, the creators of mobile games Genshin Impact and Rise of Kingdoms removed their projects from local Android stores, which belong to smartphone manufacturers. Developers are protesting against the high commission, which is 50%.What happened and why?