Omdia analysts have published a forecast about the possible consequences of Apple‘s IDFA policy. They assumed that this year the advertising market in iOS applications will fall by 17% at once.

Privacy tokens do not guarantee the security of personal data of iOS users. The media found out that Apple does not always verify the authenticity of app labeling. A number of developers have already taken advantage of this loophole.

Apple has updated the guidelines for publishing apps in the App Store. Among other things, the changes affected subscription services, donations for developers and application descriptions.

There are only a few weeks left before the introduction of new rules regarding IDFA. Apple said that the privacy policy on its platform will take effect immediately after the release of the iOS 14 beta update.

This year, new rules regarding IDFA will be launched on iOS. Liftoff marketing company told how much these changes will affect Android. We have chosen the main thing from the material.

It seems that Apple is seriously interested in virtual reality technology. According to Bloomberg, the company is currently working on its own version of VR helmets. The first headset will be an expensive niche product, but it will be released next year.

Apple continued large-scale blocking in the Chinese App Store. Rumors about this appeared at the beginning of last December, and by the end of the month 48 thousand games had disappeared from the store at once.

Apple‘s IDFA policy hasn’t officially started working yet, but it looks like some developers decided to play it safe. iOS 14 users said that they have already encountered pop-ups requesting permission for monitoring.

On December 31, a new digital payment authentication policy will come into effect in Europe. It will also affect the App Store. Apple told developers how to prepare for changes.

Epic Games has a new ally in the fight against Apple. Facebook has sided with Fortnite developers, which has been dealing with the Apple company for several months.

A month ago, Apple obliged developers to indicate what data is collected in their applications. But only since yesterday, users have actually been able to see this marking in the App Store.

Apple closes loopholes related to the hidden use of personal data of users of iOS applications. Email lists for targeting similar audiences are also banned.

App Store revenue will not change much after the current commission reduction, Sensor Tower said. Analysts have estimated that 96.7% of the gaming part of the store consists of developers with less than $1 million in revenue. But at the same time, their games account for only 2% of the expenses of iOS gamers.

Apple has started accepting applications to reduce the commission in the App Store for developers who earn less than $1 million a year. At the same time, the company spoke in detail about the conditions of participation in the program.

This summer, Apple began removing games from the Chinese App Store that did not have permission to be published in this country. But it seems that by the end of the year the company will remove a number of applications from the store.

Apple has posted lists of the best App Store apps for 2020. The game of the year on the iPhone was Genshin Impact. In other game categories, Dandara was noted, among others: Trials of Fear, Legends of Runeterra and Pokémon GO.

Apple has posted the schedule of its Christmas weekend. During them, the App Store will not accept applications for publishing and updating applications.

Yesterday Apple announced a reduction in the commission in its store for small developers. But this still does not suit Epic Games. Tim Sweeney commented on Apple’s initiative and explained why he is not happy about the changes.

Apple has announced a review of its policy regarding the commission in the App Store.  The company will reduce it to 15% for those developers who earn less than $1 million per year.