Against the background of changes in tax policy in some countries, Apple has revised pricing in the App Store. Apps will become cheaper in the UK and South Africa. And in Georgia, on the contrary, they will cost more.Apple announced this to developers on August 3.

Facebook still managed to launch its cloud gaming service on iOS. Due to Apple restrictions, it still cannot be accessed through the App Store. Instead, users will have to run the games in a separate web application.Facebook’s cloud gaming service will run on iOS as a progressive web application (PWA).

Apple’s new policy and the release of iOS 14.5 have already had a big impact on the mobile market. They affected not only advertising, but also affected game design and monetization. Joel Julkunen, Vice President of game analytics at GameRefinery, spoke about these trends.State of Survival

Analysts continue to talk about a decrease in the effectiveness of advertising on iOS, which is associated with the new IDFA policy. According to the Consumer Acquisition marketing agency, some developers on the Apple platform have already noticed a 15-20% decrease in revenue after the release of iOS 14.5.The main thing from the report

In Australia, the hearing on the case of Epic Games and Apple will continue. He was “frozen” in April due to a similar trial in the United States. But now the court agreed with the arguments of the creators of Fortnite and recognized that the situation should be considered from the point of view of local laws.

After the release of iOS 14.5, advertising costs on Android increased significantly. The situation was reflected, among other things, on the Facebook Audience Network advertising network, whose customers in June began spending most of their budgets on Android traffic.

After the release of iOS 14.5 and the introduction of new rules regarding IDFA, the mobile advertising market began to change rapidly. According to the latest data, the projected LTV of Android applications has increased 2.5 times since April. Against this background, the level of advertising spending on iOS continues to fall.Analyst John Kutsier (John Koetsier) in a column for Forbes spoke about changes in the mobile advertising market.

Apple has named the winners of the Apple Design Award, which is awarded to mobile applications and games for the best design. This year, four games became finalists, among which there is Genshin Impact.

Part of the changes in Apple’s guidelines concerns the process of submitting applications to the App Store. Now developers have more opportunities to appeal against the rejection of their applications. In particular, you can directly indicate why the company’s decision could be biased.Apple spoke in detail about the changes after the start of the WWDC conference, at which, among other things, the announcement of iOS 15 took place.

Yesterday Apple announced iOS 15. After its release, the SKAdNetwork framework will send data not only to advertising networks, but also to advertisers.

Yesterday Apple made a number of changes to the rules for publishing applications on the App Store (App Store Review Guidelines). One of the most significant changes concerns the mislids. Their use when promoting an application even outside the App Store can now threaten to delete the developer’s account.

Neither Epic Games nor Apple may get what they want as a result of court proceedings. This is indicated by the statements of Judge Yvonne Gonzalez Rogers (Yvonne Gonzalez Rogers). But whatever decision she makes, an appeal is “almost inevitable.”

The trial between Epic Games and Apple ended yesterday. At the final four-hour meeting, the lawyers of both companies made their final arguments in the case. For example, about how the App Store monopoly looks in their eyes.

The last witness in the trial between Epic Games and Apple was Tim Cook. He stayed in the courtroom for at least two hours, the last minutes of which he had to spend in a tense debate with the judge. Among other things, she was interested in why iOS users cannot buy in-game items outside the App Store.

The confrontation between Apple and Microsoft is gaining momentum. The other day, a company from Cupertino accused Microsoft of taking advantage of the situation around its trial with Epic Games and using Fortnite authors as a “screen.”

Such data was shared by Michael Schmid, head of the gaming business development department in the App Store. He declined to give the exact amount, saying it would be “inappropriate.”

Apple actively helped with the promotion of Fortnite in the App Store, said Michael Schmid, head of the gaming business development department at the App Store. It is not known how much the company has spent on marketing the title for the entire time of its existence, but from October 2019 to August 2020, it invested $ 1 million. Lauren Moskowitz, a lawyer at Epic Games, described it as a “bargain.”

Apple‘s lawyers have asked the court to dismiss one of the ten main points in the Epic Games lawsuit. In it, the authors of Fortnite claim that the promotion of the game on iOS is necessary for effective business development.

During the meeting, Craig Federighi said that there are “unacceptably many” malware on Mac computers. This is due to the openness of their operating system — Mac users can download applications not only from the App Store.