One of the fundamental points that Epic Games defends is the permission to use third—party payment systems in the App Store. According to the company, this will “put an end to Apple‘s monopoly”, and users will receive more convenient and cheaper payment methods inside applications. That’s just such an innovation will affect all iOS applications, not just games like Fortnite.

Last year, Microsoft fought for the appearance on iOS of the service for “playing in the cloud” xCloud. From the letters published during the trial between Epic Games and Apple, it became known that a similar Shadow Cloud Computing service suffered because of this struggle.

This proposal was made by Phil Schiller, the head of Apple‘s marketing department, who was also responsible for the App Store. In his letter to Steve Jobs and Eddy Cue he stressed that someday “the company will face a sufficient number of problems that will force it to adjust the 70/30 model.” Therefore, as soon as the App Store revenue exceeds $1 billion, it is desirable for Apple to reduce the commission itself.

During the hearing on the case, the head of Epic Games admitted that he would be satisfied if Apple decided to soften the conditions in the App Store only for his company. Apparently, it was about reducing the commission by 30%.

iOS users spent the least in the game. The main part of the revenue was generated by console players. The PlayStation 4 gamers were the most generous.

Apple has problems in Germany. Numerous German advertisers are dissatisfied with iOS 14.5 released on Monday and the new privacy policy that was launched on the platform after that. Now the corporation will be checked by the local Federal Antimonopoly Agency.

The post-IDFA era has arrived. The iOS 14.5 update was released yesterday, which “blocks the oxygen” to the advertising identifier. From now on, iOS applications should ask the user at the first launch whether he agrees to share personal data.

Apple has announced the release date of iOS 14.5 — April 26, 2021. Recall that it is with this update that a new privacy policy will come into force on the platform, which will allow users to block the IDFA advertising identifier.

Epic Games is losing hundreds of millions of dollars on its own store. Over the past two years, Epic Games Store losses have reached $454 million, and by the end of 2021, they may even amount to about $ 600 million. But Tim Sweeney is sure there is nothing wrong with that. He calls the losses “fantastic investments” and believes that such a strategy will prove itself well in the future.

Last week, China began testing the CAID identifier — the local equivalent of IDFA, which allows you to bypass Apple‘s new privacy policy. It was developed with the support of the government by the Chinese Advertising Association (CAA), which includes the largest technology companies in the country. Marketing expert Eric Seufert (Eric Benjamin Seufert) told in detail what threatens Apple with the appearance of such a tool. We have chosen the main thing from the…

Last summer, it became known about Apple‘s plans to restrict developers’ access to IDFA. But the answer to the question of what will happen to the mobile marketing market after that has not appeared. In your column for App2Top.ru Maxim Samorukov, founder of AppMagic, reveals why, in light of the IDFA story, the deal between AppLovin and Adjust is so important.

In May, the trial of Apple and Epic Games will begin. On the eve of the meeting, the parties announced a list of possible witnesses. Among them are the heads of companies Tim Cook and Tim Sweeney, as well as other top managers and a number of former employees.According to TechCrunch, the witness lists were submitted to the court at the end of last week.

Omdia analysts have published a forecast about the possible consequences of Apple‘s IDFA policy. They assumed that this year the advertising market in iOS applications will fall by 17% at once.

Privacy tokens do not guarantee the security of personal data of iOS users. The media found out that Apple does not always verify the authenticity of app labeling. A number of developers have already taken advantage of this loophole.

Apple has updated the guidelines for publishing apps in the App Store. Among other things, the changes affected subscription services, donations for developers and application descriptions.

There are only a few weeks left before the introduction of new rules regarding IDFA. Apple said that the privacy policy on its platform will take effect immediately after the release of the iOS 14 beta update.

This year, new rules regarding IDFA will be launched on iOS. Liftoff marketing company told how much these changes will affect Android. We have chosen the main thing from the material.

It seems that Apple is seriously interested in virtual reality technology. According to Bloomberg, the company is currently working on its own version of VR helmets. The first headset will be an expensive niche product, but it will be released next year.

Apple continued large-scale blocking in the Chinese App Store. Rumors about this appeared at the beginning of last December, and by the end of the month 48 thousand games had disappeared from the store at once.