Last Friday, August 28, Apple officially deleted the Epic Games developer account from its mobile platform. The main consequence: the company can no longer submit new games, and users download Fortnite and other company projects, even if they were previously installed. Unreal Engine was not affected by the removal.

The struggle between Epic and Apple has increasingly serious consequences. Users of the “apple” platform will not only not get a new season of Fortnite, but will also lose the opportunity to crossplay with players on PC and consoles.

Preliminary results of the first court hearing in the case of Apple and Epic Games: Fortnite will not return to iOS in the near future, however, the judge temporarily banned Apple from deleting Epic accounts and ending support for Unreal Engine on its platforms.The first hearing was held on August 24 at Zoom.

The confrontation between Apple and Epic Games is still gaining momentum, and some iPhone owners have already seen this as an opportunity to make money. Prices for Apple smartphones with Fortnite installed on them reach tens of thousands of dollars.

Epic Games got an ally in the conflict with Apple: Microsoft sided with the creators of Fortnite. The Xbox chapter requires Epic to retain access to Unreal Engine support tools in iOS and Mac.

Recently, the Adjust marketing company published a guide on how to prepare for working with ads on iOS 14. In the same place, she directly says that the best option is to create a successful pop—up window that motivates users to say “yes” to the question about data tracking.

The war between Epic Games and Apple has entered a new phase. This time, Apple took retaliatory actions. She threatened to delete Epic accounts and block her access to the tools with which the company provides support for Unreal Engine in iOS and Mac.

The story of the confrontation between Apple and Epic Games unfolds at lightning speed. First, in the iOS version of Fortnite, it becomes possible to pay for content directly to developers. After that, Apple immediately removes Fortnite from the App Store. Epic Games immediately sues Apple.

Fortnite can no longer be played on iOS. Apple accused Epic Games of violating the rules and removed its game from the App Store.

iOS 14 has not yet been released, and Apple has not yet tightened its policy towards IDFA, as the gaming market has already felt the consequences of the upcoming changes. Shares of Zynga Studio fell by 4.86%.

Facebook still managed to release Facebook Gaming on iOS after five refusals from Apple. However, in order to do this, the company was forced to remove all games and related functions from its application.At the same time, Android users, where Facebook Gaming appeared in April, have access to all the functions of the application.

Analysts at Niko Partners found that over the past month Apple has removed 42 thousand games from the Chinese App Store. The number will only grow, as the company seriously intends to get rid of all applications that do not have permission to publish in China by the end of the year.Over the past month, Apple has removed about 15 thousand games that do not have a license to publish in China.

Services for “playing in the cloud” violate the rules of the App Store, Apple reports. Neither Google Stadia nor Microsoft xCloud will be released on the Apple platform.

The European Union has launched an official antitrust investigation into the Apple App Store. The government is concerned that it is possible to sell content in the Apple store only through its own payment system, whose commission is 30%.

On the morning of July 8, many Chinese game developers received a letter from Apple. It says: if the application does not have permission to publish in China, it will be removed after July 31.

In June, Apple announced that it was tightening its policy on IDFA. Immediately after that, there were fears that such a measure would hit retargeting. We talked to NX Studio, Kefir, MY.GAMES, G5 Entertainment and Gismart about what they think about the current situation.

Since the beginning of July, the App Store does not accept games that have not received a local license (ISBN) for publication in China. What will happen to games that do not have permission, but which are present in the store, is still unclear. Against this background, 1571 games were “withdrawn” from the Chinese App Store only for July 1. Another 1805 projects were removed from the shelves today.

Last week it became known that Apple is “blocking the oxygen” of IDFA. Users in iOS will be able to block the transfer of information about themselves to advertising companies by clicking. We asked Adjust, AdQuantum and Digital Turbine how much this will affect the UA market.

The other day Apple announced iOS 14. The new system risks reshaping the entire mobile advertising market. After its release in September, applications downloaded from the App Store will be required to ask the user if he is ready to share information about himself with advertising platforms.