Mobile app promotion is probably one of the most painful issues for developers and publishers. There are many specific cases and general tips, however, so far the most reliable way to get the most downloads is to get a feature from the app store. How do I get it on Google Play?

From August 6 to 13, 2012, LEVELAPP Summer school of mobile applications will be held in St. Petersburg.ME, where students will be able to work on creating mobile applications on the Android platform under the guidance of mentors. In addition, the program includes general and highly specialized interactive lectures.

Developers of more than 5% of free applications embed adware in their products that can change phone settings, send notifications to the user without asking and get access to his personal data. This conclusion was reached by the company Lookout, which deals with security issues on mobile devices.

According to CNET News, the Galaxy Nexus smartphone has returned to the US market, while it is available in the Google Play online store at a reduced price – $349 instead of $ 399. Its sale was suspended for a week due to Apple’s patent infringement.

At the end of last week, information appeared in the online media that the Activison internal studio, founded in November 2011 in Leeds (UK), will join the family of teams working on one of the “most important” franchises of this largest publisher – Call of Duty.According to the chairman of the British Association of manufacturers of entertainment software UKIE (UK Interactive Entertainment)

Niko Partners, a firm researching Asian IT markets, predicts that by the end of this year the number of Chinese mobile gamers will reach 192 million, thereby exceeding the expected figure for the audience of players on personal computers of the Celestial Empire – 180 million.

At least four new devices under the Kindle Fire 2 brand will be on the shelves of the USA this year. Their specifications are already known. It is noteworthy that one of the future tablets will support 4G. 

The new game based on the movie franchise The Amazing Spider-Man quite predictably shows excellent performance. In 7 countries, she climbed to the very top of the paid apps chart, and in 40 she was in the top five. 

The authors of the Kindle Fire are developing a device that will compete in the market with the iPhone and gadgets on the Android operating system, sources informally claim the online edition of Bloomberg. 

In the face of fierce competition in the mobile games market, the market entry strategy becomes the most important aspect of a successful product launch for any developer. Anton Volnykh, a veteran of the mobile games market and founder of Playmous, talks about what it costs to get into the App Store charts.

The startup PlayPhone from San Jose (California), which created a mobile gaming social network of the same name, shared with Venturebeat some interesting figures reflecting the results of its activities since January of this year.Actually, the official launch of the PlayPhone SGN (Social Gaming Network) network, which supports devices based on iOS, Android and Windows Phone, took place in mid-December 2011.

On July 13-14, Moscow will host a summer school on the design of applications and icons for them for the Metro graphical environment used in Windows Phone and Windows 8 operating systems. 

In Russia, by the end of this year, customers of the Beeline mobile operator will be able to pay for purchases on Google Play using a mobile account.

The Korean publisher Gamevil on Independence Day, traditionally celebrated in the United States on July 4, announced that a series of games under the Baseball Superstars brand has surpassed the bar of 40 million installations.

It is quite possible that you also recently encountered a situation when a newly updated iPhone application did not want to launch? It turned out that more than one product suffered from this “disease”. 

For a developer who made his first iOS app and uploaded it to the App Store on his own, a painful waiting period begins: he is intensely watching the tops in the hope that his brainchild will take one of the coveted top lines. Experienced publishers and developers at this time spend huge budgets on marketing and sometimes resort to not entirely honest methods.

As part of the Google I/O conference held last week, Electronic Arts demonstrated an interesting Strike Fortress project. This cross-platform social game in the action/strategy genre, developed on the basis of HTML5 technology, can be played simultaneously by users of PC and Android-based mobile devices.

From July 23 to 27, Moscow will host a series of consultations on the development of desktop and tablet applications for the Windows Store app store for Windows 8. Read about the new app store and the event below.

Edible news: sweets under the Angry Birds brand will appear on the Russian market this fall. The Finnish concern Fazer is already engaged in their manufacture under license.