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Conferences December 3, 2018

AppFollow: How to do ASO so as to get a feature in the App Store

Ilya Kukharev’s report from AppFollow. The speaker gave step-by-step instructions on how to do ASO to get to the main page of the App Store, and also answered questions: how to work with reviews and ratings, how to monitor competitors and learn about their strategy, etc.
Industry December 3, 2018

Steam lowered its percentage of sales of large titles

Valve has introduced new shares in the distribution of sales revenue. The store will receive a smaller percentage from projects that earn more than $10 million.
Industry December 3, 2018

Playtika bought the German developer of casual games Wooga

The developer of social casinos Playtika bought the German Wooga. Thanks to this deal, casual games will make up half of Playtika’s gaming portfolio.
Conferences December 3, 2018

Applications for participation in the developer exhibition are open at White Nights Berlin 2019

The February White Nights session will be held in the German capital. The conference will traditionally host an exhibition of developers. Applications for participation in the latter are already being accepted.
Industry November 30, 2018

Rovio has bought the Finnish studio PlayRaven

The authors of Angry Birds have announced the acquisition of a small studio PlayRaven. The amount of the transaction is not called.
Industry November 30, 2018

Odnoklassniki won’t let Flash games in anymore

Today, on November 30, the Odnoklassniki social network announced that from January 1, 2019, it will no longer accept Flash projects for publication. Flash games available on the platform will remain available, but will no longer receive a feature.
Industry November 30, 2018

Mail.Ru Games Ventures has invested in four Russian studios. Including the authors of Mushroom Wars and Rovercraft

Investment daughter Mail.Ru The Group has announced new investments. The company said that it had signed agreements with four domestic developers. We are talking about Zillion Whales, Mobilate, Game Garden and Red Brix Wall.
Industry November 30, 2018

The beta version of Brindie, an auxiliary service for indie developers, has been launched

Valiant Game Studio, the creators of the Pendula Swing adventure game, have launched a beta version of the Brindie service. It is intended for indie developers.
Conferences November 30, 2018

Video: RoasUp on the mathematical approach to advertising on Facebook

Report by Gleb Mashchenko from RoasUp. The speaker spoke about how using a mathematical approach and machine learning methods, you can increase the effectiveness of advertising on Facebook.
Industry November 29, 2018

Tencent and NetEase’s revenue from the international market jumped by 382% in 2018

Problems in China forced Tencent and NetEase to strengthen their presence in the international market. Thanks to this, their total revenue from mobile games in foreign markets jumped by an astronomical 382% this year.
Industry November 29, 2018

Deputy Prime Minister for digitalization of the Russian economy denies plans to introduce revolving fines for IT companies

The Russian government will not introduce revolving fines in case of repeated violations of the legislation by IT companies. This is the position of Maxim Akimov, Deputy Prime Minister for digitalization of the economy.
Industry November 29, 2018

Valve has agreed to launch Steam with the Chinese government

This Wednesday, November 28, it became known about the conclusion of a deal between Valve and the leadership of Shanghai. The parties agreed to launch the official Chinese version of Steam.
Conferences November 29, 2018

Video: How to launch a project on a PC with BlueStacks 4

Nikita Zatsepin’s report from BlueStacks. The speaker talked about what to pay attention to and how to launch a mobile project on a PC with BlueStacks 4.
Marketing November 29, 2018

32.5% — conversion of pre-registrations to installations from the Infinity Ops shooter (Azur Games case and Zorka.Mobi )

In April of this year, Azur Games conducted an experiment. She built part of the Infinity Ops shooter advertising campaign on pre-registration and working with video bloggers through an agency Zorka.Mobi . About the results of the experiment — in our material.
Industry November 28, 2018

In Australia, the similarity between loot boxes and gambling has been recognized

The Australian Environment and Communications Committee (ECRC) has published a 90-page report on the mechanics of loot boxes. The report is based on the results of a five-month study.
Vacancies November 28, 2018

Vacancies of the week (November 28)

Wanted: a programmer on the pros for MyTona, a game designer at Belka Games, as well as a leading marketer at Beresnev Games.
Industry November 28, 2018

The US Federal Trade Commission will launch an investigation into the loot boxes

The US authorities have drawn attention to the problem of loot boxes. The head of the Federal Trade Commission (FTC), Joseph Simons, announced that his department will study the mechanics of loot boxes and assess the extent of its impact on underage players. It is unknown how long the FTC investigation will last.
Conferences November 28, 2018

Video: Scalarr Inc. about machine learning in the fight against advertising fraud

A report by Yuri Yashunin from Scalarr Inc. Using concrete examples, the speaker spoke about the use of machine learning algorithms to identify new types of fraud and increase the level of protection for developers of mobile games and applications.
Industry November 27, 2018

Wargaming has bought the British developer Fractured Space

Wargaming UK has absorbed the British studio Edge Case Games. Thus, the British staff of the creator of World of Tanks has been replenished with 32 new employees.
Industry November 27, 2018

Twitch closes its Game Store

The gaming store in the Twitch streaming service is closing. The store existed for 18 months.
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