At the last White Nights, Game Insight gathered a whole track to discuss the esports market.

A report by Enric Pedro from Lab Cave Games. The speaker spoke about how the strongest development teams, such as IGG and Socialpoint, work with ASO to attract organic traffic and increase profits.

A report by Maria Pestrikova from Kefir. Maria told about how the Last day on Earth project was created, and why the company decided to build the workflow in its own way.

The speakers discussed the most effective use of machine learning in games. How to increase profits using machine learning? How do I start embedding it? What success stories exist? How to build a system that works for the future? Why has machine learning become popular right now, because the technology has been known for a long time?

Report by Stephane Assadourian from SA Consulting. Inc. Based on his own experience, the speaker collected tips and interesting facts for producers who want to improve their skills. All knowledge is applicable regardless of the size of the team, budget, project scope and platform.

A report by Felix Braberg from Adikteev. The speaker shared 10 rules for creating a playable advertisement, which the team formulated during the creation of more than 480 playable integrations this year.

Four gaming industry experts gathered on stage to take apart four games from the developers’ exhibition. They evaluated the game design, game mechanics, monetization and the game cycle, and then made a general verdict and awarded the best project. The audience also took part and awarded one project with the Audience Award.

Report by Vasily Sabirov from devtodev. The speaker spoke about how the ideas of behavioral economics can be applied in game development and how it is possible to influence the decisions of players.

A report by Yulia Krylova from Playrix. Yulia spoke about why Playrix chose a distributed structure. What is the difference between this approach and classic office work and outsourcing? What you should pay attention to if you decide to repeat the Playrix experience.

Presentation by Olesya Kozlovskaya and Arseniy Alikhanov from Google. The speakers highlighted the main trends that flashed especially brightly in 2018 – hyper-casual, automation, creatives, machine learning.

Report by Yuri Krasilnikov from Belka Games. The speaker told about the game “Watchmaker”, which now has a “second youth” after 5 years since its launch.

A report by Mikhail Sviblov from Zeptolab. The speaker spoke about how developers can make their partnership with publishers as effective as possible: in which cases it is better to publish the game on their own, and when it is necessary to “go under the wing”, what to expect from cooperation with the publisher, how not to lose the rights to your project.

A report by Ville Rauma from Fingersoft. The speaker told the story of the Hill Climb Racing franchise, which has won the hearts of a billion players around the world.

A report by Vadim Charugin from Pixonic. The speaker told the story of the creation of events, through which the company demonstrates new mechanics, as well as how Pixonic puts forward hypotheses and how it tests them during events, gradually introducing quests and lotteries.

During the “conversation by the fireplace” with Yulia Lebedeva (Nevosoft) Jaakko Harlas from Supercell spoke about the difficulties the company faced in the process of growth and shared details of the investment strategy.

Report by Alexander Zabezhinsky from Playrix. The session was dedicated to the Township project. Alexander spoke about why the development team was changing the game. What changes turned out to be fateful. And what points should those who develop games today pay attention to.

We are starting to publish videos and presentations of reports from White Nights Moscow 2018. The first video is a lecture by Maxim Samorukov from DataMagic. The speaker spoke about how the featuring placement correlates with the country’s population and income level, and also analyzed the role of the feature in the success strategy of modern mobile games.

What happened at the 17th White Nights business Conference in Pervoprestolnaya is studied by the reaction of guests on social networks.

Today, October 17, the second day of the White Nights Moscow 2018 gaming business conference is taking place. Editorial Board App2Top.ru shares a list of the most interesting performances from her point of view.