During the round table, experts discussed the problems, opportunities and prospects of PC publishing. What to expect from the PC publishing market in the coming years, what challenges developers have to face, should we expect the emergence of a new unified platform, or the market will be fragmented over the next years.

A report by Evgeny Marchenkov from AdSide Media. The speaker told about advertising on Facebook: how to avoid typical mistakes of beginners, how to measure the effectiveness of advertising campaigns, and how to scale the advertising ROI.

A report by Montgomery Singman (Monte Singman) from Shenzhen iDreamSky Technology. The speaker shared the latest news about changes in government intervention in the gaming industry in China, which game genres are popular in China, opportunities and prospects of the market.

A report by Tony Pearce from Reality Clash. The speaker told how the company managed to add geolocation services and an in-game exchange of equipment items to one game, as well as how they managed to sell more than 350,000 units of in-game cryptocurrency in less than 4 weeks after the release.

The eighteenth White Nights will take place in the German capital. The conference is scheduled for February 12-13.

At the last White Nights, Game Insight gathered a whole track to discuss the esports market.

A report by Enric Pedro from Lab Cave Games. The speaker spoke about how the strongest development teams, such as IGG and Socialpoint, work with ASO to attract organic traffic and increase profits.

A report by Maria Pestrikova from Kefir. Maria told about how the Last day on Earth project was created, and why the company decided to build the workflow in its own way.

The speakers discussed the most effective use of machine learning in games. How to increase profits using machine learning? How do I start embedding it? What success stories exist? How to build a system that works for the future? Why has machine learning become popular right now, because the technology has been known for a long time?

Report by Stephane Assadourian from SA Consulting. Inc. Based on his own experience, the speaker collected tips and interesting facts for producers who want to improve their skills. All knowledge is applicable regardless of the size of the team, budget, project scope and platform.

A report by Felix Braberg from Adikteev. The speaker shared 10 rules for creating a playable advertisement, which the team formulated during the creation of more than 480 playable integrations this year.

Four gaming industry experts gathered on stage to take apart four games from the developers’ exhibition. They evaluated the game design, game mechanics, monetization and the game cycle, and then made a general verdict and awarded the best project. The audience also took part and awarded one project with the Audience Award.

Report by Vasily Sabirov from devtodev. The speaker spoke about how the ideas of behavioral economics can be applied in game development and how it is possible to influence the decisions of players.

A report by Yulia Krylova from Playrix. Yulia spoke about why Playrix chose a distributed structure. What is the difference between this approach and classic office work and outsourcing? What you should pay attention to if you decide to repeat the Playrix experience.

Presentation by Olesya Kozlovskaya and Arseniy Alikhanov from Google. The speakers highlighted the main trends that flashed especially brightly in 2018 – hyper-casual, automation, creatives, machine learning.

Report by Yuri Krasilnikov from Belka Games. The speaker told about the game “Watchmaker”, which now has a “second youth” after 5 years since its launch.

A report by Mikhail Sviblov from Zeptolab. The speaker spoke about how developers can make their partnership with publishers as effective as possible: in which cases it is better to publish the game on their own, and when it is necessary to “go under the wing”, what to expect from cooperation with the publisher, how not to lose the rights to your project.

A report by Ville Rauma from Fingersoft. The speaker told the story of the Hill Climb Racing franchise, which has won the hearts of a billion players around the world.

A report by Vadim Charugin from Pixonic. The speaker told the story of the creation of events, through which the company demonstrates new mechanics, as well as how Pixonic puts forward hypotheses and how it tests them during events, gradually introducing quests and lotteries.