The day after the end of White Nights Moscow 2018, VKontakte organizes its own event in the capital — VK High Score. It will be held on October 18. Just like a year ago, its representatives will tell about the platform’s new products, and the developers of the social network games will share their experience.

A public interview with Jaakko Harlas will take place at White Nights Moscow 2018. He’s from Supercell. We suggest asking him questions about investing in game teams. We will give the two best authors a premium ticket to the conference.

White Nights Moscow 2018 will be held on October 16-17. A round table on PC publishing will be held as part of the conference. We suggest asking the participants questions. The authors of the two best ones will receive a premium ticket to the event.

A round table on machine learning in games will be held at the Moscow White Nights session, which will be held on October 16-17. We offer to ask its participants questions. The authors of the best questions will receive a premium ticket.

The preliminary program of the gaming business conference White Nights Moscow 2018 has appeared. Speakers include Supercell, Playrix, Pixonic and Game Insight. The details of the program are in our material.

On October 16-17, the White Nights gaming conference will be held in Moscow. It will host an exhibition of developers. The organizers are waiting for applications for participation from teams whose projects are in beta and above.

A report by Chris Keeling from Wargaming.Net . The speaker spoke about how successful companies innovate in a crowded market, what innovations can be introduced into your projects, why innovations can be destructive.

A report by Guy Ulmer from Plarium. The speaker spoke about how exactly Plarium uses Google, Unity and other available tools for game development and testing.

Report by Mikhail Rafiyenko from Zombie Dynamics. Based on his experience in creating a Garage shooter, the speaker told how to go from a zero-budget project to an exclusive release on the Nintendo Switch.

A report by Anna Vyugina from Fotostrana. Anna shared the tricks that the company used to work on the match3 game “Caramels” in order to increase payments to a well-paying audience and not lose income from a low-paying one.

A report by Alex Moukas from wappier. The speaker spoke about how to reduce the outflow of users and increase revenue from existing customers.

Nikita Zatsepin’s report from BlueStacks. In his report, Nikita spoke about the latest trends in the mobile-on-PC games market, about the difficulties faced by both developers and midcore+ players, told how the company assesses and solves these difficulties, and why PCs are increasingly becoming the preferred choice of users for mobile competitive games.

A report by Alexandra Radchenko from Playtestix. In her presentation, Alexandra talked about the dynamics of PUBG positions and the UX layers that keep players in the sensational battle royale genre game: unique mechanics, emotions, comparison with top games (Dota, CS) and references (Arma, H1Z1, Fortnite).

Four gaming industry experts analyzed four games in real time. They looked at each game as a system that either works or doesn’t work. They told us what they think about design, monetization, game mechanics, game cycle and social features. At the end, the experts and the audience chose the leaders among the participants of the analysis.

During the round table at White Nights St. Petersburg, experts discussed the specifics of interaction with influencers, what difficulties they have to face, and how cooperation helps in promoting the game.

Report by Yegor Danilov from Odnoklassniki. The speaker spoke about ways to get free game traffic from the social network, some news about the development of mobile games in the OK and new opportunities for developers.

Round table about esports. The speakers discussed the role of esports in the gaming industry, the features and impact of esports activities on the developer and publisher.

Report by Alexey Sobolev from Google. The speaker spoke about what a good and high-quality game is for the global market, as well as what opportunities Android and Google Play offer, based on his own experience and his most successful cases.

Vadim told inspiring personal stories about how he created the first games at the dawn of the era of video games. The creator of the legendary “Field of Miracles” knows exactly the answers to the most important questions for beginners. Does a bestseller need code quality? How old should a developer be? Will a layman be able to earn a million?