Presentation by Olesya Kozlovskaya and Arseniy Alikhanov from Google. The speakers highlighted the main trends that flashed especially brightly in 2018 – hyper-casual, automation, creatives, machine learning.

Report by Yuri Krasilnikov from Belka Games. The speaker told about the game “Watchmaker”, which now has a “second youth” after 5 years since its launch.

A report by Mikhail Sviblov from Zeptolab. The speaker spoke about how developers can make their partnership with publishers as effective as possible: in which cases it is better to publish the game on their own, and when it is necessary to “go under the wing”, what to expect from cooperation with the publisher, how not to lose the rights to your project.

A report by Ville Rauma from Fingersoft. The speaker told the story of the Hill Climb Racing franchise, which has won the hearts of a billion players around the world.

A report by Vadim Charugin from Pixonic. The speaker told the story of the creation of events, through which the company demonstrates new mechanics, as well as how Pixonic puts forward hypotheses and how it tests them during events, gradually introducing quests and lotteries.

During the “conversation by the fireplace” with Yulia Lebedeva (Nevosoft) Jaakko Harlas from Supercell spoke about the difficulties the company faced in the process of growth and shared details of the investment strategy.

Report by Alexander Zabezhinsky from Playrix. The session was dedicated to the Township project. Alexander spoke about why the development team was changing the game. What changes turned out to be fateful. And what points should those who develop games today pay attention to.

We are starting to publish videos and presentations of reports from White Nights Moscow 2018. The first video is a lecture by Maxim Samorukov from DataMagic. The speaker spoke about how the featuring placement correlates with the country’s population and income level, and also analyzed the role of the feature in the success strategy of modern mobile games.

What happened at the 17th White Nights business Conference in Pervoprestolnaya is studied by the reaction of guests on social networks.

Today, October 17, the second day of the White Nights Moscow 2018 gaming business conference is taking place. Editorial Board App2Top.ru shares a list of the most interesting performances from her point of view.

Today, October 16, the White Nights gaming business conference opens in Pervoprestolnaya. It takes place for the seventeenth time. We noted the most interesting reports of the first day from the editorial point of view.

The day after the end of White Nights Moscow 2018, VKontakte organizes its own event in the capital — VK High Score. It will be held on October 18. Just like a year ago, its representatives will tell about the platform’s new products, and the developers of the social network games will share their experience.

A public interview with Jaakko Harlas will take place at White Nights Moscow 2018. He’s from Supercell. We suggest asking him questions about investing in game teams. We will give the two best authors a premium ticket to the conference.

White Nights Moscow 2018 will be held on October 16-17. A round table on PC publishing will be held as part of the conference. We suggest asking the participants questions. The authors of the two best ones will receive a premium ticket to the event.

A round table on machine learning in games will be held at the Moscow White Nights session, which will be held on October 16-17. We offer to ask its participants questions. The authors of the best questions will receive a premium ticket.

The preliminary program of the gaming business conference White Nights Moscow 2018 has appeared. Speakers include Supercell, Playrix, Pixonic and Game Insight. The details of the program are in our material.

On October 16-17, the White Nights gaming conference will be held in Moscow. It will host an exhibition of developers. The organizers are waiting for applications for participation from teams whose projects are in beta and above.

A report by Chris Keeling from Wargaming.Net . The speaker spoke about how successful companies innovate in a crowded market, what innovations can be introduced into your projects, why innovations can be destructive.

A report by Guy Ulmer from Plarium. The speaker spoke about how exactly Plarium uses Google, Unity and other available tools for game development and testing.