The Chinese market is becoming more and more interesting for developers and publishers of mobile games every year. However, the question of how to get to it correctly is still relevant. Is adding Chinese to the game enough? How big are the cultural differences? Which stores makes sense to work with? Is a local representative really necessary? The speakers answered these and other questions during the round table.

Report by Alexey Rumyantsev from Wargaming. In his speech, Alexey told how the Competitive Intelligence department conducts research on markets, concepts, genres and user behavior, as well as what data the team uses to support the processes of game design, development and publishing.

Presentation by Ekaterina Putintseva from AppMetrica and Oleg Kapitonov from Black Bears. Using the example of cooperation, the speakers told how new reports in AppMetrica and segmentation of the audience by profiles can help in pumping different types of players or experiments with monetization.

A report by Jan Kavan from CBE software. The speaker spoke about the internal aspects of design dealing with interpretations, emotions and non-linearity, as well as about the introduction of local folklore, real places and historical parallels into the game in order to get good media coverage. Ian also shared the secrets of working with Unreal Engine, starting from the experience of creating the upcoming game Someday You’ll Return.

A report by Max Malygin from krem productions at White Nights St. Petersburg. In his speech, the speaker told which video formats are best used in the marketing of the game.

Report by Diana Platonova from MyTona. Diana shared the results of the MyTona study, which is based on psychological pricing, localization practices and artistic design, on the practical example of Seeker’s Notes.

Ilya Kukharev’s report from AppFollow. The speaker talked about what you should pay attention to when optimizing ASO games, as well as about the main conversion rates in the App Store and Google Play. Ilya also shared the secrets of the impact of ratings and reviews on conversion — how to get thousands of ratings weekly and increase the installation of the game by working with user reviews.

Natalia Portier’s report from Appodeal at White Nights St. Petersburg. Natalia spoke about the effectiveness of mobile advertising and advertising networks in the first quarter of 2018, discussed the impact of GDPR on mobile app publishers, and also shared the latest developments in the field of in-app header bidding.

A round table about blockchain in games was held at White Nights St. Petersburg. The speakers shared their experiences and cases, and also discussed the issues facing developers, investors and owners of companies. How can blockchain help games become more successful? Which blockchain should I use? Which marketplace should I choose? How will this affect the sales of virtual items?

A report by Anastasia Selchuk from Pixonic at White Nights St. Petersburg 2018. Anastasia talked about how to analyze and understand her audience even before the release, as well as about the main nuances of testing.

Kirill Zabrodin, Technical Director of Social Quantum, spoke at White Nights St.Petersburg 2018. In the report, he shared the definition of the prototype and talked about how to prototype correctly.

Epic Games Licensing Manager Alexey Savchenko spoke at White Nights St.Petersburg 2018. He spoke about the differences between a business developer and sales, about why investors invest money in development, as well as how to conduct transactions correctly.

On White Nights St. Petersburg 2018 was performed by Alexander Shmyrov, producer of Game Insight. Alexander told why the company held one of the last events in Guns of Boom with the participation of actor Danny Trejo.

Nadav Ashkenazy, ironSource’s Vice President for Publisher Relations and Sales, spoke at the recent White Nights. He explained exactly how to improve the financial performance of a mobile game by placing ads in it.

Waves platform, which specializes in the management and release of digital assets, performed at White Nights in St. Petersburg. She assures that the blockchain will help to increase revenue from each user.

At the last White Nights session, Kiness Cheng (Keyness Cheng) spoke. He represented the company Merculet, which offers customers its own solution for the implementation of blockchain in their projects. He spoke about what opportunities the blockchain opens up to the gaming industry today.

At White Nights St.Petersburg 2018, Liftoff marketing platform manager Alexandra Issakova spoke about working with creatives. She also touched on such a topic as A/B testing of mobile advertising.

At the last session , White Nights performed Jean-Peter Ewert, who deals with business development and legal issues of Steam. He talked about how the platform works now. We offer a recording from the speech, which also included his comment about Steam Spy.

At the end of last week, St. Petersburg turned into the capital of European game development for a couple of days. On June 28-29, the sixteenth conference for game developers White Nights was held in the city on the Neva. The guests of the event were 1,655 representatives of the industry.