A report by Anna Vyugina from Fotostrana. Anna shared the tricks that the company used to work on the match3 game “Caramels” in order to increase payments to a well-paying audience and not lose income from a low-paying one.

A report by Alex Moukas from wappier. The speaker spoke about how to reduce the outflow of users and increase revenue from existing customers.

Nikita Zatsepin’s report from BlueStacks. In his report, Nikita spoke about the latest trends in the mobile-on-PC games market, about the difficulties faced by both developers and midcore+ players, told how the company assesses and solves these difficulties, and why PCs are increasingly becoming the preferred choice of users for mobile competitive games.

A report by Alexandra Radchenko from Playtestix. In her presentation, Alexandra talked about the dynamics of PUBG positions and the UX layers that keep players in the sensational battle royale genre game: unique mechanics, emotions, comparison with top games (Dota, CS) and references (Arma, H1Z1, Fortnite).

Four gaming industry experts analyzed four games in real time. They looked at each game as a system that either works or doesn’t work. They told us what they think about design, monetization, game mechanics, game cycle and social features. At the end, the experts and the audience chose the leaders among the participants of the analysis.

During the round table at White Nights St. Petersburg, experts discussed the specifics of interaction with influencers, what difficulties they have to face, and how cooperation helps in promoting the game.

Report by Yegor Danilov from Odnoklassniki. The speaker spoke about ways to get free game traffic from the social network, some news about the development of mobile games in the OK and new opportunities for developers.

Round table about esports. The speakers discussed the role of esports in the gaming industry, the features and impact of esports activities on the developer and publisher.

Report by Alexey Sobolev from Google. The speaker spoke about what a good and high-quality game is for the global market, as well as what opportunities Android and Google Play offer, based on his own experience and his most successful cases.

Vadim told inspiring personal stories about how he created the first games at the dawn of the era of video games. The creator of the legendary “Field of Miracles” knows exactly the answers to the most important questions for beginners. Does a bestseller need code quality? How old should a developer be? Will a layman be able to earn a million?

Report by Elena Egorova from myTarget. In her speech, Elena talked about how to increase the number of installations and increase the return and user engagement rates in 3 months.

The Chinese market is becoming more and more interesting for developers and publishers of mobile games every year. However, the question of how to get to it correctly is still relevant. Is adding Chinese to the game enough? How big are the cultural differences? Which stores makes sense to work with? Is a local representative really necessary? The speakers answered these and other questions during the round table.

Report by Alexey Rumyantsev from Wargaming. In his speech, Alexey told how the Competitive Intelligence department conducts research on markets, concepts, genres and user behavior, as well as what data the team uses to support the processes of game design, development and publishing.

Presentation by Ekaterina Putintseva from AppMetrica and Oleg Kapitonov from Black Bears. Using the example of cooperation, the speakers told how new reports in AppMetrica and segmentation of the audience by profiles can help in pumping different types of players or experiments with monetization.

A report by Jan Kavan from CBE software. The speaker spoke about the internal aspects of design dealing with interpretations, emotions and non-linearity, as well as about the introduction of local folklore, real places and historical parallels into the game in order to get good media coverage. Ian also shared the secrets of working with Unreal Engine, starting from the experience of creating the upcoming game Someday You’ll Return.

A report by Max Malygin from krem productions at White Nights St. Petersburg. In his speech, the speaker told which video formats are best used in the marketing of the game.

Report by Diana Platonova from MyTona. Diana shared the results of the MyTona study, which is based on psychological pricing, localization practices and artistic design, on the practical example of Seeker’s Notes.

Ilya Kukharev’s report from AppFollow. The speaker talked about what you should pay attention to when optimizing ASO games, as well as about the main conversion rates in the App Store and Google Play. Ilya also shared the secrets of the impact of ratings and reviews on conversion — how to get thousands of ratings weekly and increase the installation of the game by working with user reviews.

Natalia Portier’s report from Appodeal at White Nights St. Petersburg. Natalia spoke about the effectiveness of mobile advertising and advertising networks in the first quarter of 2018, discussed the impact of GDPR on mobile app publishers, and also shared the latest developments in the field of in-app header bidding.