A five-day online event WN Fall’20 has been announced

Every day, the audience is waiting for lectures and round tables with leading representatives of the industry. A brief schedule of the conference is available below.

Monday — October 26Round table on softlonch strategies with the CEOs of Belka Games and Geewa Games

• Representatives of the companies will tell not only about their experience of successfully launching mobile games, but also about the factors that forced them to stop financing projects after the soft launch.

Huawei — “Features and benefits of working with the AppGallery mobile app store”

• Representatives of the company will talk about the development of their store, its prospects and the main advantages for developers.

ZeptoLab — “From game development to brand creation”

• The company will talk about its approach to development and the business strategies it uses, as well as tell you how you can profit from any IP.

Tuesday — October 27

Ketchapp and APPSULOVE — “Strategies and Insights: a deep dive into the world of advertising monetization”

• In the format of a round table, the companies will discuss the work of monetization specialists, as well as their role in increasing the revenue of mobile games.

Social Quantum — “How to prepare a game for launch in China”

• The company will share its experience of entering the Chinese market, using its Megapolis project as an example.

Blizzard, Wargaming and Kegamota Games — “User Content”

• In the format of a round table, companies will tell you how to promote games with zero marketing costs.

Wednesday — October 28

Imperia Online — “10 mandatory rules for the company”

• Imperia Online will talk about its corporate culture, as well as ways to motivate and increase employee productivity.

Ten Square Games — “How to preserve a Culture that stimulates Your Growth”

• The representative of the company will share the experience of scaling the business, as well as tell you how to maintain the original corporate culture at the same time.

Thursday — October 29

Unity, Huawei, Nordeus and Panoramik — “Distribution opportunities for Android games in 2020 and in the future”

• Representatives of companies in the format of a round table will talk about new opportunities for the distribution of mobile games in the Android ecosystem, as well as discuss what will happen on the market in the coming years.

Cafe Bazaar — “Mobile Games publishing in MENA countries”

• The company will answer questions about what developers need to know before entering this market, and how to overcome the language barrier.

Donut Labs — “Fundraising for Indie Studios”

• In September, the studio raised $ 1.6 million for the development of the Kids vs Zombies game and now shares its experience of receiving investments.

Friday — October 30th

Playgendary — “Corporate culture in gaming: a key element for key employees”

• The company will talk about how it is possible to apply the main research on HR branding in the gaming industry, including answering the question: “Why have we been working for the same company for years?”

GameRefinery — “Megatrends of casual mobile games”

• The company will tell you about the main trends in the mobile games market using specific examples.

Among them is the importance of social functions and meta—elements.White Nights Fall 2020 can be visited both for free and by purchasing a ticket.

A rally system is also opening this week – holders of paid tickets will be able to schedule meetings with other participants and companies in advance. You can register to participate in the conference here.