The new IDFA rules and their implications for the mobile market are being actively discussed by developers and marketers. On October 29, Tenjin's speaker will speak at the WN Fall’20 conference and talk about how to prepare for changes in the personal data collection policy.
The report is called "Changes in mobile Attribution on iOS in 2021: How can mobile publishers prepare for this?" It will be read by Carole Wai Hai, head of Data research and analytics at Tenjin.
She will present a step-by-step guide on how companies can restructure their marketing strategy before the new Apple rules take effect.
Initially, Apple planned to introduce a new IDFA policy with the release of iOS 14, but postponed this decision until next year. Now mobile publishers and developers are actively discussing innovations according to which users will be able to allow or prohibit each program to track their data.
Most marketing companies believe that up to 90% of people will refuse to share their IDFA, and therefore this can have serious consequences for mobile advertising. Some experts are sure that the market is simply not ready for the new rules right now.
Wai Hai will also tell the audience about the Tenjin Conversion Value Modeling training, which is designed to help publishers calculate LTV. For example, Mert Can Kurum, the founder of Ruby Games, recently introduced his own conversion calculation model, developed after completing the Tenjin course.
All those who have registered for Tenjin's performance will get a chance to win the digital version of the PlayStation 5. To do this, fill out the form.
Also on the topic:
- "Stricter than expected": Digiday on new rules regarding IDFA
- A five-day online event WN Fall’20 has been announced
- Apple has delayed the introduction of a new IDFA policy
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