For whom is Nekki launching an internship program for the summer, how to quickly check if the UI turned out to be convenient, why do developers need mediators of advertising networks? The answers to these questions are in our selection of the main materials of the week.

In the last days before the conference, we offer indie developers a huge 90% discount on tickets.

Last week, the clicker “Heroes of Utopia” from the Russian My.com got a big update. In connection with the update, we talked with the company about what the project has achieved in more than six months since its release.

Fans of action games need to show gameplay in video ads, and fans of racers need to show the characters of the game. This is reported in a study of the AdColony advertising platform.

As part of the recently held WWDC 2016, the Apple company announced the winners of this year’s Apple Design Awards. About how the award affected their performance – in our material.

It is not necessary to fixate only on players paying large sums, – says Erica May, Director of Global mobile engagement and acquisition of Electronic Arts.

In May, the two leading Supercell titles earned $193 million. This is $7 million less than in April and $58 million less than in March.

During White Nights St.Petersburg 2016, which is only a few days away, a round table will be held dedicated to not the most standard ways of getting traffic. And we are raffling off tickets to the event for the last time before the summer session.

Before the release Slither.io 32-year-old developer Steven Hosie (Steven Howse) could barely pay for an apartment, writes The Wall Street Journal. Now the author of the project receives $100 thousand a day from the game.

For three decades, scroll shooters remain niche, but at the same time they do not lose their charm. The recently released Sky Force Reloaded is no exception. We analyze why it is beautiful.

The CEO of Square Enix told why the company focuses on paid mobile games. And why sets a high price for these projects.

The founder of Digital October, Georgy Tushinsky, and former Yandex Marketing Communications director Igor Lutz are creating a VRTech fund with a volume of 300 million rubles. They plan to invest in Russian and foreign VR startups.

Permission to publish or update a mobile game in China will cost from $2000.

Peter Vesterbacka, who has represented and promoted Rovio and its leading projects for six years, is leaving the company.

Vishal Gondal, one of the creators of the Indian studio Indiagames, is launching a fund to finance local teams. Preference will be given to studios whose projects are in the early stages of development.

The authors of the Shadow Fight and Vector series have announced their plans to launch an internship program for those who want to develop game programs.

The participants of the transaction officially confirmed the beginning of the process of acquiring Tencent shares of the authors of Clash of Clans and Clash Royale from the Japanese company SoftBank.

It takes 10 minutes and a graphic editor to determine whether the user interface solves the tasks assigned to it,” product designer Theresa Chien is sure.

The last two film adaptations of game universes have separately collected more than $300 million at the global box office.