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Digests July 7, 2016

One line (Thursday — July 7)

A promo video of the hardcore 2D platformer Splasher was released, an interactive graphic novel Out There Chronicles appeared in the stores, and the Pokemon Go title was launched in America (and will be released in Europe soon).
Money July 7, 2016

The summer sale on Steam generated about $240 million

As part of the almost two-week summer Steam sale, users spent almost $ 80 million more on games than during the winter sale, despite the fact that discounts have become less.
Marketing July 7, 2016

From 70% to 90% of page views in the App Store do not generate downloads

In the context of the rising cost of traffic, more and more developers are turning to ASO and A/B testing. Evangelists of these practices claim that these are one of the most important tools to reduce advertising costs.
Money July 7, 2016

Netmarble is ready to pay $4.3 billion for Playtika

South Korean Netmarble Games is going to acquire Israeli slot developers Playtika for the sum of several billion dollars.
Industry July 7, 2016

SGN announced the purchase of TinyCo

The authors of Cookie Jam announced the acquisition of TinyCo, known for such games as Tiny Monsters, Marvel Avengers Academy and Family Guy: The Quest for Stuff.
Industry July 7, 2016

Nintendo needs to sell 2 million copies of games to Recover development costs

To cope with the growing development costs, Nintendo needs to sell 2 million copies of console projects. This was told by one of the company’s executives Shigeru Miyamoto (Shigeru Miyamoto) at an event for investors.
Industry July 6, 2016

Jobs: Nevosoft is looking for a visual effects artist

The authors of “Planet of Gems” and “Sorcerers” are looking for a visual effects artist for a new project in the genre of “slots”.
Other July 6, 2016

Jobs: Nevosoft is looking for a visual effects artist

The authors of “Planet of Gems” and “Sorcerers” are looking for a visual effects artist for their new project in the genre of “slots”.
Industry July 6, 2016

Chartboost: Three new ways to acquire users

Chartboost blogged about three new (and controversial) ways of promotion that will help you attract users. Or just spend a lot of money. We share a retelling.
Marketing July 6, 2016

Steam Sale: how is it right?

The developers of Shovel Knight, Stellaris and the Braveland series talked about how effective sales on Steam are, and also gave advice on how to put discounts on games.
Games July 6, 2016

Stronghold developers have released their first mobile game

The British company Firefly Studios, famous for a series of Stronghold strategy games, has published its first mobile title, Wonky Tower, in the App Store and Google Play.
Industry July 6, 2016

Smartphone sales have gone up again in Russia

In the first half of 2016, 7.5% more smartphones were sold in Russia in unit terms than in the same period a year earlier.
Industry July 5, 2016

AppsFlyer: Paying players in Asia spend $20.83 on IAP monthly

The marketing and analytical company AppsFlyer conducted a large-scale study to find out what trends exist in the field of microtransactions in the global mobile market. We share a brief version.
Digests July 5, 2016

The main thing for the day (July 5 – Tuesday)

Tencent is in search of companies that will help it acquire Supercell, and a game in the Iron Maiden universe and a new MMO from Snail Games – Kingdom Warriors are coming out in stores.
Industry July 5, 2016

The clicker from the authors of Best Fiends is back in the App Store

The new title Seriously – the Best Fiends Forever clicker – has reappeared in the App Store. The project is back in the softlonch.
Money July 5, 2016

Animoca Brands bought the authors of the midcore game Crazy Kings for $ 3.5 million

Finnish studio TicBits, consisting of 9 employees, was acquired by Hong Kong publisher Animoca Brands for $ 3.5 million.
Industry July 5, 2016

flaregames: the time of independent publishing on mobile has come to an end

The publisher of Royal Revolt and Nonstop Knight stated that the only way to make good money today is to have a portfolio of related projects.
Industry July 5, 2016

King postpones Midcore project launch for the second time

King company withdraws the midcore RPG Hero from the stores at the softlonch stage. For the second time.
Digests July 4, 2016

One line (Monday — July 4th)

Kakao opens an office in the USA. Plus two announcements: we talk about the free-play adaptation of Skullgirls and the interactive graphic novel Out There Chronicles.
Games July 4, 2016

Release of the Day: Farm Heroes Super Saga

Last week, a new “Saga” from King was released in the App Store and Google Play. What you should pay attention to in it is in our little material.
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