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Marketing November 9, 2016

Mobile Strike is the leader among games in terms of the number of advertising views on Facebook

In the third quarter of 2016, MZ apparently spent the most money on Facebook promotion among all gaming companies. Her games are the leaders in views in the United States.
Industry November 9, 2016

Head of the mobile PR direction Mail.Ru Group is back in the gaming press

Vasily Ryabov, who headed the mobile PR department for three years Mail.Ru Group, announced its return to the “GURU Corporation”, which owns a gaming resource GameGuru.ru .
Marketing November 9, 2016

The average price of a long–term mobile player in the USA is $5.3

Games don’t have the most expensive long-term users. Traffic for travel applications, on average, turns out to be more expensive.
Conferences November 8, 2016

White Nights Moscow 2016: Playrix about games as a reflection of the company’s culture

App2Top.ru continues to post videos from the White Nights Moscow 2016 conference. Next up is the performance of Tanya Evdokimenko from Playrix. In her speech, she talked about how the corporate culture of the company and its products can be connected with each other.
Conferences November 8, 2016

White Nights Moscow 2016: 101XP about the Asian market

App2Top.ru continues to post videos from the White Nights Moscow 2016 conference. Ilya Salamatov’s performance from 101XP is next in line. In his speech, he spoke about the peculiarities of the Asian market.
Conferences November 8, 2016

Game Insight: “Due to the cost of entering VR, Russia is in a losing position”

Mobio Talks within the framework of White Nights Moscow 2016, which took place on October 11-12, took several interviews with the speakers of the conference. Today we publish a conversation between Mobio Executive Director Sergey Konovalov and Andrey Ivashentsev, Chief Innovation Officer at Game Insight.
Industry November 8, 2016

Pokémon GO is the highest–grossing iOS game in the USA by the end of October

The mobile game about Pikachu is still the highest-grossing in the USA, but in Europe Clash Royale earns more on the App Store.
Industry November 8, 2016

Vivendi has increased its stake in Ubisoft to 24%

The Guillemot family may lose Ubisoft after Gameloft. French media giant Vivendi has announced that it owns more than 24% of Ubisoft shares.
Development November 8, 2016

Developer Library: Four components of Game design in Super Mario 3D World

How the levels are built in Super Mario 3D World and why the same scheme can be used when creating any other game – Mark Brown, an indie developer and editor of the Pocket Gamer resource, told the video cycle Game Maker’s Toolkit. With the author’s permission, we have translated the material and prepared a text version.
Industry November 8, 2016

Be careful with the names: NCsoft sued the game because its name coincides with the name of the location from Lineage

For using the name of the kingdom from a popular game – they can also sue. NCsoft has filed a lawsuit against a company using the name of the country from the Lineage series of games.
Industry November 8, 2016

Unity has become free for official educational institutions

All official academic educational institutions have been given the opportunity to use Unity for work and training of students for free.
Industry November 8, 2016

Steam has changed the design of the main page

The world’s largest digital game store has significantly changed its design. It is stated that thanks to the innovations, the user “will get even more control over the content of his page.”
Conferences November 7, 2016

White Nights Moscow 2016: Zebrainy on deconstructing joy

App2Top.ru continues to post videos from the White Nights Moscow 2016 conference. Next up is the performance of Kesha Skirnevsky from Zebrainy. In his speech, he spoke about a tool that allows “to build a bridge between how the human brain works and how games work.”
Conferences November 7, 2016

White Nights Moscow 2016: Destiny Development about architectural design

App2Top.ru continues to post videos from the White Nights Moscow 2016 conference. Next up is the performance of Andrey Oleynikov from Destiny Development. In his speech, he talked about why architectural design is necessary when developing games.
Developer Diaries November 7, 2016

Developer Diaries: The History of Lords of Discord

How mobile Disciples turned into Lords of Discord, as well as about the difficulties of developing a three–dimensional turn-based strategy, – the Kaliningrad studio Herocraft told.
Industry November 7, 2016

Facebook Messenger will have games (including from King)

Messengers will become a new gaming platform. Facebook is preparing to launch the Instant Games platform, which will allow you to launch third-party games directly in Facebook Messenger.
Industry November 7, 2016

The authors of Payday and The Darkness have launched an indie publishing house

Swedish studio Starbreeze has opened a publishing division Starbreeze IndieLabs, focused on financing and publishing small projects.
Industry November 7, 2016

Gardenscapes entered the world Top 10 games by downloads for September

The Gardenscapes mobile game from the Russian company Playrix ranked 9th in the world among games by total downloads from the App Store and Google Play.
Platforms November 7, 2016

Google Play offers a new subscription tool: introductory prices

Subscriptions are the fastest growing type of monetization on Google Play. Over the past three years, user spending on subscriptions has increased 10-fold. Google has decided to accelerate this pace with the help of new functionality.
Industry November 7, 2016

Casual Connect Tel Aviv: what is the difference between an Asian player and a Western one?

Why a puppy will be easily “killed” in Asia to upgrade a character, why auto—play is needed and what else is important to remember when making a game for the eastern market – Ohad Barzilay, producer and game designer at Sidekick Games, told the Casual Connect Tel Aviv conference. We share a retelling of the speech.
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