In the third quarter of 2016, MZ apparently spent the most money on Facebook promotion among all gaming companies. Her games are the leaders in views in the United States.
According to Sensor Tower, only two game projects are included in the Top 20 Facebook advertisers (by number of views) for July-September: Mobile Strike – in sixth place and Final Fantasy Brave Exvius – in eleventh.
MZ also spends more on advertising on Google (AdMob, DoubleClick, Adwords, AdX) than anyone else from the “igroviki”. Her projects Mobile Strike and Game of War occupy the third and fourth places, respectively, second only to Google App and YouTube Music. Panda Pop is also among the games in the Top 20 advertisers on Google.
There are no MZ products among advertisers on Instagram, but there are games such as Zombie Frontier 3, Summoners War, Last Empire-War Z and The Walking Dead: RtS.
As for Pinterest, whose top advertisers Sensor Tower also studied, there are no games among the leaders in traffic purchases.
Source: Sensor Tower