King company together with the Italian brand Moschino has released a line of clothing and accessories in the Candy Crush Saga theme.

The YouTube platform has introduced restrictions on the monetization of channels with less than 10 thousand views.

AppsFlyer marketing company has presented a new tool for evaluating and analyzing data obtained from the promotion of mobile games and applications – Pivot.

London-based company Space Ape Games has made 20 popular video bloggers with YouTube characters of its new game Fastlane: Road to Revenge, coming out this spring on iOS and Android.

Electronic Arts (EA), Hutch Games, Nix Hydra, Space Ape Games and Omnidrone shared recommendations for the successful launch of applications on Google Play.

Organic downloads of the Build Away game! Futureplay studios grew by 110% after a YouTube campaign conducted by the Finnish firm Matchmade.

The mobile traffic monetization network MobioNetwork has presented a video course on mobile traffic arbitration.

Company Wargaming.net signed an agreement with 74 online stores on the accrual of game currency in World of Tanks for purchases at these sites. Depending on the amount spent, WoT players will receive “gold” to their account.

The Finnish company Supercell has launched a website where you can buy real things from the universes of its games.

How a new direction in analytics – predictive – can help in creating a fritupley hit, – App2Top.ru devtodev specialists told us.

Gaming companies in February spent on airtime in In the United States, $73.6 million, $5.4 million of them fell on the authors of World of Tanks.

The analytical service DeltaDNA reported that the number of monthly audience coverage exceeded 100 million users. This indicator corresponds to the traffic of game publishers and developers receiving statistics from DeltaDNA.

The software developer Autodesk intends to increase the cost of servicing its products for holders of an indefinite license.

According to Leanplum’s marketing research, push notifications containing ideograms are read 85% more readily.

The AppsFlyer platform has presented a rating of mobile gaming traffic sources. The company told which services generate the largest number of paid installations and whose traffic is the best in terms of retention.

Google has added new tools and formats for developers of free-play games on the AdMob platform.

Matteo Vallone, head of business development at Google Play, recommends developers of mobile games and applications to rely on the quality of the product and promote it through social services.

The online survival simulator in the Conan the Barbarian universe Conan Exiles took less than a month to sell 480 thousand copies.

Why conduct marketing research before the start of development, as well as how to choose the genre and setting of the future game, – Game Insight producer Ilya Eremeev tells on the pages of App2Top.