Company Mail. Ru Group has announced the expansion of the functionality of the myTracker mobile analytics system.

How to maximize the visibility of the app in the App Store and Google Play by getting 293,000 installs? All stages of the promotion of the mobile game “Word for word” were covered in detail for App2Top.ru Appbooster agency.

How to find the best formula for the retention forecast in his game, – App2Top.ru Vasily Sabirov, a leading analyst at devtodev, told.

Facebook has stopped counting the total number of mobile app downloads as an indicator of the success of advertising on its platform.

Why do we need a split art test and how to conduct it correctly, – says marketing analyst at Kongregate Heather Gainer (Heather Gainer).

Social service Snapchat has introduced a number of tools for advertisers.

King company together with the Italian brand Moschino has released a line of clothing and accessories in the Candy Crush Saga theme.

The YouTube platform has introduced restrictions on the monetization of channels with less than 10 thousand views.

AppsFlyer marketing company has presented a new tool for evaluating and analyzing data obtained from the promotion of mobile games and applications – Pivot.

London-based company Space Ape Games has made 20 popular video bloggers with YouTube characters of its new game Fastlane: Road to Revenge, coming out this spring on iOS and Android.

Electronic Arts (EA), Hutch Games, Nix Hydra, Space Ape Games and Omnidrone shared recommendations for the successful launch of applications on Google Play.

Organic downloads of the Build Away game! Futureplay studios grew by 110% after a YouTube campaign conducted by the Finnish firm Matchmade.

The mobile traffic monetization network MobioNetwork has presented a video course on mobile traffic arbitration.

Company Wargaming.net signed an agreement with 74 online stores on the accrual of game currency in World of Tanks for purchases at these sites. Depending on the amount spent, WoT players will receive “gold” to their account.

The Finnish company Supercell has launched a website where you can buy real things from the universes of its games.

How a new direction in analytics – predictive – can help in creating a fritupley hit, – App2Top.ru devtodev specialists told us.

Gaming companies in February spent on airtime in In the United States, $73.6 million, $5.4 million of them fell on the authors of World of Tanks.

The analytical service DeltaDNA reported that the number of monthly audience coverage exceeded 100 million users. This indicator corresponds to the traffic of game publishers and developers receiving statistics from DeltaDNA.

The software developer Autodesk intends to increase the cost of servicing its products for holders of an indefinite license.