Enthusiastic fans of games perceive advertising better and tend to spend more money under its influence, according to research by the analytical company comScore.

The App Analytics analytical tool in iTunes Connect has started showing the sources from which users switch to apps in the App Store.

Commercials about sports games have the highest conversion to downloads among the game categories. It is 50%. This is reported in the Mobile Advertising Benchmark Report by the advertising platform Vungle.

The cost of displaying ads on iOS in March of this year rose by 46% compared to February, according to the marketing company Fiksu DSP.

Former Wooga Lead Marketer and former Rovio Vice President of Traffic Acquisition Eric Seufert introduced Agamemnon: a tool for analyzing advertising campaigns.

Chinese developer Cheetah Mobile called 2017 the “Snapchat era”: the mobile messenger enters the top mobile platforms in Europe.

Apple informed the participants of the iTunes partner program about the reduction of the commission amount from applications and content inside them to 2.5%.

How well marketers and developers understand ASO, the Russian analytical platform ASOdesk offered to check.

HP and MP carbonated drinks have appeared on the shelves of South Korean stores. The product names refer to health and mana recovery potions in a variety of games.

The price per installation (CPI) of the game on iOS is higher than on Android. $0.82 versus $0.59, – the Clickky advertising platform reports.

The Canadian online trading platform Shopify has introduced the Unity Buy devkit, which allows you to buy real goods in games.

Apple has launched a service to promote App Store Search Ads in the UK, New Zealand and Australia.

Company Mail. Ru Group has announced the expansion of the functionality of the myTracker mobile analytics system.

How to maximize the visibility of the app in the App Store and Google Play by getting 293,000 installs? All stages of the promotion of the mobile game “Word for word” were covered in detail for App2Top.ru Appbooster agency.

How to find the best formula for the retention forecast in his game, – App2Top.ru Vasily Sabirov, a leading analyst at devtodev, told.

Facebook has stopped counting the total number of mobile app downloads as an indicator of the success of advertising on its platform.

Why do we need a split art test and how to conduct it correctly, – says marketing analyst at Kongregate Heather Gainer (Heather Gainer).

Social service Snapchat has introduced a number of tools for advertisers.

King company together with the Italian brand Moschino has released a line of clothing and accessories in the Candy Crush Saga theme.