In March, AppFollow made its ASO Tools mobile app optimization tool free. In this regard, we talked with her co-founder about the history of the company, about how Russian business incubators differ from foreign ones, as well as, of course, about working on ASO and a new tool.

What is the difference between ARPPU and ARPU and the average check, why count and track this metric, and also how it is easiest to increase it, said Vera Karpova, analyst at devtodev.

Mobile advertising with the ability to try out a game or an application is gaining popularity among advertisers, according to a study by the analytical firm AdColony.

Mobile games with the highest number of downloads had a better retention rate than the highest-grossing titles.

The AppsFlyer marketing platform has offered mobile developers a tool to combat artificial cheating of advertising indicators.

Vera Karpova, analyst at devtodev, told how to calculate ARPU correctly, where knowledge of this metric can be useful, as well as how to increase it.

Advertisers will be able to place ads on the main page of the Google Play store and pages with lists of applications.

Rewarded ads can increase user retention in the app several times.

Learn more about building functions to metrics such as LTV and retention App2Top.ru Ivan Ignatov, the general producer of the Overmind studio, told us. Caution: a lot of formulas.

Enthusiastic fans of games perceive advertising better and tend to spend more money under its influence, according to research by the analytical company comScore.

The App Analytics analytical tool in iTunes Connect has started showing the sources from which users switch to apps in the App Store.

Commercials about sports games have the highest conversion to downloads among the game categories. It is 50%. This is reported in the Mobile Advertising Benchmark Report by the advertising platform Vungle.

The cost of displaying ads on iOS in March of this year rose by 46% compared to February, according to the marketing company Fiksu DSP.

Former Wooga Lead Marketer and former Rovio Vice President of Traffic Acquisition Eric Seufert introduced Agamemnon: a tool for analyzing advertising campaigns.

Chinese developer Cheetah Mobile called 2017 the “Snapchat era”: the mobile messenger enters the top mobile platforms in Europe.

Apple informed the participants of the iTunes partner program about the reduction of the commission amount from applications and content inside them to 2.5%.

How well marketers and developers understand ASO, the Russian analytical platform ASOdesk offered to check.

HP and MP carbonated drinks have appeared on the shelves of South Korean stores. The product names refer to health and mana recovery potions in a variety of games.

The price per installation (CPI) of the game on iOS is higher than on Android. $0.82 versus $0.59, – the Clickky advertising platform reports.