Gaming companies in February spent on airtime in In the United States, $73.6 million, $5.4 million of them fell on the authors of World of Tanks.
The analytical platform told VentureBeat about this iSpot.tv .
The company explained the large-scale expenses with traditional expenses for the placement of commercials on the air of the Super Bowl, the final game for the title of champion of the US National Football League.
The leaders in spending among gaming companies are:
- Sony — $15.3 million
- Nintendo — $13.7 million
- Top Games — $13.1 million
- MZ — $9,6
- Wargaming.net — $5.4 million
Recall that in December, gaming companies spent $85.8 million on the air. Of these, $31.4 million was spent on Xbox One promotion.
Source: VentureBeat