London-based company Space Ape Games has made 20 popular video bloggers with YouTube characters of its new game Fastlane: Road to Revenge, coming out this spring on iOS and Android.
In Fastlane: Road to Revenge, virtual incarnations of Kwebbelkop, Jelly, Slogoman, The Alvaro845, Chief Pat, Team Epiphany Jake, Coleson Comedy, TheSmithPlays, Galadon, JoblessGarrett, Eclihpse, Azzyland, iamSanna, Clash On Gan, AndroiMers, Bootramp, SoooMungry, Leah Ashe, Epic Voice Guy and TheGameHuntah.
The total number of subscribers of the channels of these video bloggers on YouTube exceeds 30 million people. Star Ape Games expects to present its new project to this audience.
Fastlane: Road to Revenge is a retro arcade shooter in the spirit of Spy Hunter for the NES. Characters driving cars equipped with weapons will fight with autobands and their bosses. Players will be able to discover unique content related to a specific blogger.
Over the past two years, the audience of Space Ape Games has grown from 10 to 35 million people, and the company’s revenues have increased from $25 million to $92 million. This is largely due to the company’s new marketing strategy, relying on streamers.