The analytical service DeltaDNA reported that the number of monthly audience coverage exceeded 100 million users. This indicator corresponds to the traffic of game publishers and developers receiving statistics from DeltaDNA.
The growth in the number of users is due to the fact that large publishers have begun to pay more attention to the analysis of the activity of gamers in their projects.
The company reports a doubling of the audience of its users since September last year and expects to reach 150 million in connection with the releases of new mobile online games.
“Within 12 months, we have seen a major shift in the analytical landscape. Usually, medium—scale developers remain the driver of this market, but now large companies are interested in how to extract additional benefits from their projects,” said Mark Robinson, CEO of DeltaDNA.
DeltaDNA is a British company specializing in analytical and statistical research of the gaming market.
Source: Venture Beat