Organic downloads of the Build Away game! Futureplay studios grew by 110% after a YouTube campaign conducted by the Finnish firm Matchmade.
Matchmade said that they chose YouTube users using an algorithm that identified the most suitable popular video bloggers to promote Build Away!
The program selected more than 40 people, with some of whom Futureplay eventually concluded an agreement to promote their product on their channels.
Videos created by video bloggers have gained over 730 thousand views, followed by 42 thousand downloads of the application. During the first day, more than 70% of the new audience stayed in the game.
Source: Pocket Gamer