Matteo Vallone, head of business development at Google Play, recommends developers of mobile games and applications to rely on the quality of the product and promote it through social services.
“When your product is promoted by the app store and attracts a lot of attention, it’s a success. But I recommend developers not to rely solely on promos,” Vallone said.
He noted that Google Play does not focus on peak download rates, the system takes into account the user rating, the duration of the game on the device and other constant indicators. Therefore, the decisive factor of success for the game remains quality, and not the funds invested in PR.
“We are responsible for making it easy for developers to present the product to a billion users and be able to improve their games if they are not good enough. Google Play selects and promotes worthy projects. It’s a lot of work, but we also have a big team,” the expert added.
Vallone urged developers to look for alternative channels to disseminate information about their works. He cited YouTube as an example. The more noticeable the game, the higher its chances of getting into the “Editors’ Choice” of Google Play.
Source: Games Industry