Alerts are a serious tool for retaining and re-engaging users in mobile applications. The problem is that most users treat them negatively.

The amount of funds that US venture funds spend on investments will reach $70 billion by the end of 2015. This was reported in a joint study by the analytical firms KPMG and CB Insights.

A game from the creators of Crossy Road, Hipster Whale studio, has appeared in the App Store and Google Play. The project is called PAC-MAN 256. The Australian team developed it together with the authors of the original PAC-MAN, the Japanese company Namco.

On August 19, owners of iOS devices became available for purchase one of the best-selling and iconic games of the Final Fantasy series – Final Fantasy VII.

Bethesda has published an infographic on the mobile game Fallout Shelter.

The St. Petersburg startup ChartLight has officially launched an analytical service of the same name, the main feature of which is the ability to show all types of retention, as well as the frequency and duration of sessions of users of third-party Google Play applications.

Activision has announced the Skylanders Battlecast project. This, like Hearthstone, is a collectible card game.

Eric Seufert, vice president of acquisition and user engagement at Rovio, explained exactly how Apple creates prices in the App Store, and why this system needs to be improved.

The income of the Japanese battler with the Monster Strike billiard combat system is $ 4.2 million per day with relatively low marketing costs.

The share of children’s expenses in the global mobile games market will amount to 7.8% or $1.9 billion in 2015,” the American research company Superdata said in the framework of Casual Connect USA 2015.

Creator of World of Tanks, company Wargaming.net , announced a new appointment. Keith Anderson has taken the post of Head of Marketing and Communications in Europe.

The author of Galaxy on Fire named two reasons why working on a PC project is better than working on a mobile game.

In the West, a lot of success stories in the mobile games market are associated with venture investments. In Russia, the very possibility of such plots has always been labeled “science fiction”. And, apparently, there is no need to wait for a change in the situation in the near future: the Russian venture capital investment market has fallen by half.

Barcelona-based developer Timo Kloss has created an application whose task is to teach the BASIC programming language. For this purpose, the user is offered to create a mobile game in a retro style.

The developers of Fallout Shelter have registered a profile on behalf of Vault Boy on the social network for dating Tinder.

The game from Bethesda based on the Fallout series takes first place in the American Google Play top – just a week after the release.

Blizzard loses money on every Hearthstone player who switches from PC to mobile devices.

One of the largest publishers in the Chinese mobile games market, iDreamSky, has invested $ 10 million in the American studio Rumble Entertainment. Jeff Lyndon, founder of iDreamSky, told Venturebeat about this.

Game optimization is not the most popular topic. It seems as if it is believed that only geeks who are ready to spend on new gadgets annually play on mobile devices, but this is not the case.