The heroic fighting game MARVEL Contest of Champions (Kabam) turned out to be the highest-grossing iOS app in North America on November 28, ahead of Game of War (MZ) and Clash Royale (Supercell).
This was reported by VentureBeat with reference to Sensor Tower. The information is confirmed by App Annie statistics.
The peak of sales is associated with a special action organized by developers on Cyber Monday. As part of the promotions, users were offered packs with game content at low prices.
The day before the promotion, the game was not included in the cash gaming Top 10. But after the end of the campaign, she fell in the top first to third place, and by Wednesday – to seventh.
The next event for the game is already ready. Kabam timed it to the AIDS Day and was included in Apple’s annual selection dedicated to this event – RED. Until December 6, players can purchase a new bundle that includes rare characters from the game.
It is unknown whether Kabam increases the cost of promotion during the days of special promotions and sales. In any case, the end of 2016 demonstrates a relatively high mobility of applications at the top of the box office tops. A year earlier, this was not observed: The Top 10 rarely changed.
Sources: VentureBeat, App Annie