Vladimir Kolesnikov, an expert in Microsoft software development technologies, answered several questions about the promotion of the Windows Phone platform, the future of mobile games and the principles of their implementation.

The global mobile advertising market Adfonic in its report for the second quarter of this year demonstrated that Android is currently a much more interesting platform for advertising sellers than iOS. 

Cloning in the mobile market has moved to a new level, turning into theft. And, what is especially curious, theft from large PC projects. The Armed Heroes Online scandal may be the first alarm bell. 

Collectible card games on mobile platforms have great potential. At least, this can be judged by the indicators of the main spring-summer blockbuster from the Japanese giant DeNA. 

In less than six months, the number of downloads of StartApp, a tool for additional monetization of Android applications, has almost quadrupled. According to the company of the same name that developed it, six months ago it was 40 million, but now this figure has reached 150 million.

I know from my own experience that the keywords for the layout of the first application are often formed approximately according to this scenario:

The site is developing, and we are happy to tell you about several important updates. Try it, write reviews – we hope you like it!

Recently, the cost of attracting new users of mobile applications has increased significantly. Therefore, there is a demand for tools to minimize costs. One of them may be the ApEngage service. Its beta version was recently launched by Apsalar.

We just got the news that 96% of mobile app developers immediately make some of their products multiplatform. Do you agree with this, and if so, which engines would you recommend using?

According to the results of the latest research from Evans Data Corporation, 94% of mobile application developers create at least some of their products immediately multiplatform.

As part of the annual meeting of Microsoft sales partners, Steven Sinofsky, Director of Windows Development, announced the release date of Windows 8. According to him, “this is the biggest event for the company in at least the last 17 years.” The new version of the Windows 8 client operating system will go on retail sale on October 26.

Japanese mobile gaming giant DeNA has announced that as part of its development strategy in Western markets, the company has signed a partnership agreement with Hasbro to release mobile games based on the popular Transformers franchise for Europe and the United States.

Pavel Ryakkonen, Distribution Director of Nevosoft, which successfully develops and publishes games for iOS, Android, WP 7, PC and Mac, answered several of our questions regarding mobile platforms.

The French publisher BulkyPix has announced the launch of a new indie developer support program. A special fund ($3 million) will be in operation for three years to finance teams engaged in multiplatform gaming projects.

Based on the trends of the mini-tablet market, Barnes & Noble announced its intentions to release a tablet that could compete with Google and Amazon devices both in terms of price category and technological features.

By the end of 2012, Intel Corporation plans to launch 20 tablet models running Microsoft Windows 8. The devices will be equipped with Intel Atom processors (Clover Trail platform). This was stated today as part of a report to investors by Paul Otellini, CEO of Intel.

In the latest update of the My Xbox Live iOS app (v. 1.6), an interesting feature has appeared that turns the iPad into a kind of remote control for the Xbox 360 game console.

In order to strengthen its mobile division, Facebook bought the service Spool, a startup from San Francisco. Spool has been developing free Android and iOS applications that allow you to save your favorite materials in a desktop browser for future use on a tablet or smartphone.

Alex Patsay, Head of the mobile direction Mail.Ru Group, after his speech at the White Nights: Mobile Games Conference, talked about how often updates should be released, which channels of promotion of mobile games are most important, how much you need to spend to earn a million, etc.