The company miHoYo continues to expand. Genshin Impact developers have announced the launch of an office in Montreal. This studio will be working on a “brand new” AAA adventure game in the open world.

Genshin Impact fans make a huge amount of content on the game. Now, miHoYo has released official guidelines for the creation and sale of fan products, including merchandise and other paraphernalia. At the same time, producers of small batches do not even need to notify the studio about their work.miHoYo told more about the rules on Tuesday at the Genshin Impact community forum.

Genshin Impact has been around for a year now, and it still holds the title of one of the highest-grossing mobile games. Sensor Tower analysts estimated that during the premiere year, the title earned $2 billion only in the App Store and Google Play.

Genshin Impact was first released in the Tencent MyApp store. Against this background, there was news that miHoYo has signed a cooperation agreement with the Chinese giant. We can talk not only about various promotional activities, but also about a reduced commission.Genshin Impact

In September, a new character appeared in Genshin Impact — Shogun Raiden. That’s just his abilities did not match those promised by the company miHoYo. The players didn’t like it. So much so that some users decided to go to court.

On September 1, miHoYo released a massive 2.1 update for Genshin Impact. Against the background of new interest from users , the game generated $150 million in the App Store and Google Play in just a week . This is more than for the whole of August.Key data

Genshin Impact reached a new peak of popularity last week. Its official Discord server has gained an audience of 800 thousand people – it is simply impossible to do more. As a result, the authors of the game from the studio miHoYo had to open a second server for her.

The company miHoYo decided to do charity work. Together with the Chinese Youth Development Foundation, Genshin Impact developers have launched a program called the Flamescion Public Welfare Project. As part of this program, they have already allocated money for the construction of a new building for an elementary school in Tongzi.

The hashtag #BoycottGenshin suddenly burst into Twitter trends, under which some users called for a boycott of the miHoYo project. This time, users complained not about gacha, but accused the developers of racism and sexualization of children. However, Genshin Impact fans came to the defense of the game.The hashtag #BoycottGenshin began gaining popularity on April 5, after which it attracted the attention of users in several countries in a few hours.

The mobile version of Genshin Impact has earned over $1 billion in the App Store and Google Play. It took six months. No mobile game has ever earned a billion so fast.

It seems that Genshin Impact is very popular in China. A campaign related to the game started in local KFC last week. There were many people willing to participate. So much so that in some cities the police had to intervene.

Even five months after the release of Genshin Impact remains one of the highest-grossing mobile games in the world. According to analysts, during this time she collected $ 874 million only in the App Store and Google Play.

The Chinese studio miHoYo became known around the world after it released Genshin Impact in September last year. In the wake of the success of the game, the developers managed to double the annual revenue compared to 2019.

What advertising channels did miHoYo resort to when Genshin Impact was released, — the Chinese analytical platform SocialPeta told in a column for App2Top.

The authors of Genshin Impact made a collaboration with the famous Russian figure skater Evgenia Medvedeva. She appeared in a new promotional trailer for their other game Honkai Impact 3rd.

Two months after the launch, Genshin Impact still holds the title of the best-selling mobile game in the world, not counting Honor of Kings. During this time, she collected $393 million only in the App Store and Google Play.

Over the past couple of weeks, the attitude of many players to Genshin Impact has changed a lot. Now users are actively criticizing the game. They are dissatisfied with the gacha mechanics, which they initially perceived as optional. One popular YouTuber decided to delete all the videos where he used the local donation system.Why are streamers and players unhappy?

Genshin Impact has become one of the largest launches in the history of mobile games. In its first month, the title raised $245 million. This is more than it was at the start of Fortnite, Lineage 2: Revolution and Fire Emblem Heroes.

Genshin Impact from the company miHoYo has already earned over $ 100 million largely due to the use of gacha mechanics. The founders of the studio told how they began to focus on anime gamers and why in—game purchases in their projects are “payment for love”.Background and philosophy of miHoYo