All publications of the author

Industry

Brazil may ban loot boxes. An investigation is underway against 13 companies, including Activision

The Brazilian authorities have launched an investigation, according to the results of which the country may completely ban loot boxes. Several major publishers are mentioned in the case. Companies that refuse to turn off these mechanics in the event of a ban may face daily fines of over $700 thousand.The National Association of Centers for the Protection of Children and Adolescents (ANCED) appealed to the authorities to ban loot boxes.
Industry

UTM analytics tools have appeared on Steam to track visits and additions to vishlists

Important news for developers and publishers on Steam. Now the UTM analytics menu has appeared in the Valve store, with which you can track advertising campaigns on the game page. Tags will allow you not only to find out the sources of traffic, but also to track the number of purchases and additions to vishlists.The new service is currently in open beta testing mode and is available on all accounts with permission to view marketing…
Game design

How Lilith Games transferred successful mechanics from the AFK Arena RPG to its Warpath strategy

Warpath is not the first strategy that successfully uses mechanics from games of other genres. However, her case is unique in that the developers from Lilith Games have moved the systems from their own mobile RPG AFK Arena to a new project almost unchanged. This allows you to evaluate which elements turned out to be the most successful in terms of monetization and user engagement.Game design expert Jeff Witt analyzed the mechanics of Warpath in…
Games

Users called for a boycott of Genshin Impact, seeing racism and sexualization of children in the game

The hashtag #BoycottGenshin suddenly burst into Twitter trends, under which some users called for a boycott of the miHoYo project. This time, users complained not about gacha, but accused the developers of racism and sexualization of children. However, Genshin Impact fans came to the defense of the game.The hashtag #BoycottGenshin began gaining popularity on April 5, after which it attracted the attention of users in several countries in a few hours.
Games

Valheim lost its lead in the Steam chart for the first time in 8 weeks — all thanks to the success of Outriders

Valheim dominated the list of the best-selling Steam games for two months. However, now the first line was taken by the Polish action Outriders, showing excellent online at the start. Also in the top ten is Cyberpunk 2077, for which a major patch has recently been released.According to the results of the week that ended on April 4, Valheim dropped immediately to fourth place.