How the “Google tax” will affect the Russian market, what to expect from Search Ads, why the authors of Tap the Frog are closing the studio – we tell you in our selection of the main materials of the week.

During the upcoming conference about the gaming business White Nights St.Petersburg 2016, a round table on virtual and augmented reality will be held. For the best questions to him App2Top.ru will give you two premium tickets.

In two years since the release of the Russian action-MMO about walking robots from the Moscow Pixonic team has gained more than 15 million installations.

The resource of Tilting Point studied 500 shareware games and calculated how much developers “pay” players for information from a Facebook account. The average figure is $1.29.

The WakeApp marketing company wrote for App2Top.ru a column in which she told how very soon the search suggestions will change the ASO promotion in the App Store.

Game Bait! For Gear VR from the Swedish developer, Resolution Games has gained 500 thousand downloads in 3 months.

Unity has met the developers halfway: in Unity Plus, the loading screen has become changeable. In addition, the budget limit has increased.

The Ukrainian studio Playfo, the authors of the classic series of mobile games Tap the Frog, which has gained more than 50 million downloads, announced the closure of the office.

We talked with gaming industry experts about how the adoption of the law on the introduction of a “Google tax” on the Russian gaming software market could affect.

The “Apple” analytical service has been replenished with a new tool called App Store Impressions or “Impressions” in the Russian version. Developers have been able to track the conversion of icon views to visits to the application page.

Product-Wooga lead Adam Telfer on the pages of the Deconstructor of Fun blog told what is good about Star Wars: Galaxy of Heroes, which now occupies leading positions in the US box office tops.

The release of the mobile RPG Dawnbringer from the Danish studio Kiloo Games – publishers and producers Subway Surfers. The Danish team Copenhagen Creators became a co-author of the game.

The State Duma of the Russian Federation has adopted a law introducing an 18% value-added tax for IT companies operating in Russia from abroad.

An update with 2D features for the Unity engine has been released. The release is experimental in nature. This became known from the official Unity blog.

Apple has published an updated guide for publishing applications. The guide line was released in text format and in the form of comics.

During the upcoming White Nights summer session, three experts from the Russian gaming audience – Leonid Sirotin, Alexander Vashchenko and Sergey Babaev – will talk about the current gaming industry while smoking a hookah.

Apple has named the winners of the annual Apple Design Awards. 12 projects won in the nomination. Of these, 5 are games.

The other day, Apple announced the imminent introduction of advertising in the search in the App Store. We talked with Russian marketing companies about how this innovation can affect the market.

The share of Supercell shares owned by the Japanese company SoftBank was estimated at $9 billion. This is reported by Bloomberg with reference to “informed persons”.