The mobile games Clash of Clans and Game of Thrones: Ascent represent two opposite approaches to acquiring users with the help of popular brands and stars. What kind of approaches – read in our material just below.

HeroCraft company told App2Top.ru , how the FootLOL project was created and promoted.

Unity Technologies has announced the launch of a new version of the engine of the same name – Unity 5.2.

The Canadian team Ravenous Games will release an isometric action RPG in the spirit of the first Diablo called Shadowstone: The Lost Oath.

Revenues from digital collectible card games in 2014 amounted to $1.2 billion. By the end of this year, this figure will grow to $1.3 billion. This is reported by the VentureBeat resource with reference to a study by the analytical company RapidPolls.

Marketing analyst at the analytical company DeltaDNA Lois Seaward (Louise Seaward) told how to send notifications to players in a shareware project so as not to scare them away. We share a retelling.

Games built on the skill of the user do not work very well in mobile, according to the authors of Leo’s Fortune, one of the most successful paid games of last year.

China will launch a local analogue of Twitch – a streaming video service called Panda TV. This is reported by the VentureBeat resource with reference to information from the Weibo microblogging site.

Eric Seferth, who holds the post of Vice president for user acquisition at Rovio, read a report on the state of the advertising market at the PocketGamer Connects 2015 conference, which is currently taking place in Helsinki. Slides and key points of the report are in our short material.

Kabam has announced the release date of a new game based on the “Star Wars” universe. Star Wars: Uprising will be released on iOS and Android on Thursday, September 10.

Video blogger Felix Kjellberg, also known as PewDiePie, became the first YouTube user whose channel reached 10 billion views.

Thanks to the integration of the Unity Ads advertising service into the Best Fiends game, Finnish developers from the studio Seriously were able to bring revenues from the project to the total mark of $ 11 million.

Samurai Siege owes 20% of its revenue to customer service. The head of Space Ape Games, Simon Hade, told about this at Pocket Gamer Connects Helsinki 2015.

Very soon, on September 10, Microsoft is going to hold a conference for Windows developers in Moscow.

The Chinese company Youzu enters the international market. Her representative told about this at Pocket Gamer Connects Helsinki 2015.

The title DomiNations – a clone of Clash of Clans from the developer Big Huge Games – has been downloaded 1 million times in Japan, Korea and Taiwan. The project achieved such results in 8 days from the moment of release in these markets.

In early August, the French company Gameloft announced a sequel to its mobile MMORPG Order & Chaos Online. Last Friday, the first video of the project with a real gameplay video appeared on the network.

One of the co-founders of Boomlagoon, Tuomas Erikoinen, has left the team. A native of Rovio launches his own studio called Part Time Monkey.

So autumn has come. I don’t know about you, but we will miss the summer, the sun, if possible, go to work in sandals. On the other hand, there will definitely be more interesting events due to the end of the holiday season. So, we are waiting, and in the meantime, our traditional digest of the main events and materials for the past working week is next in line.