The key game metric in setting up monetization is engagement. DAU, MAU and conversion rates are secondary. Atul Bagga, the former chief financial officer of Zynga in Asia, came to this opinion.

We continue to post videos from the White Nights Helsinki 2016 conference. The next step is the report of the brand manager My.com Anton Gritsevsky on building the concept of the Juggernaut Wars brand.

We continue to post videos from the White Nights Helsinki 2016 conference. Next up is the report of the 101XP Business Development Director Ilya Salamatov. In it, Ilya also answered the question of whether there is life in the browser games market today.

Over the past year, the income of the authors of Boom Beach and Hay Day increased by 37% – from €1.5 billion in 2014 to €2.1 last year.

The total audience of Supercell projects is 100 million people. This was announced on Twitter by the company’s CEO Ilkka Paananen (Ilkka Paananen).

The Estonian studio Creative Mobile has revealed the details of its fourth conference. In particular, she told about the speakers.

On March 3, the first episode of the visual novel One Day in London from the Moscow studio OWL Studio was released on the Russian Google Play. We talked about the project with the founder and director of the company Vera Velichko.

In February, material appeared on our pages criticizing the latest innovations in Clash of Clans. Today we are publishing a response article reflecting a different view of the changes in the gaming economy of the highest-grossing mobile game of last year.

Video of the game Agar.io They have gained 2 billion views on YouTube, Shooty Skies has been downloaded 5 million times, Hi-Rez studio is launching an arcade game about flying (and fighting) on jetpacks.

Indie teams and large gaming companies need to outsource most of the production. This opinion was reached by former employees of the Bundie company after creating their own studio.

We continue to post videos from the White Nights Helsinki 2016 conference. Next up is a report by Pixonic Business Development Director Alexey Shcherbakov on why Pixonic decided to become a publisher again, and what projects the studio is looking for.

We continue to post videos from the White Nights Helsinki 2016 conference. Next up is the workshop of Unreal Engine evangelist Syord De Jong (Sjoerd De Jong). It shows how you can create a game on the engine from Epic Games in an hour.

The authors of World of Tanks within the framework of their own “laboratory for curating external projects” WG Labs launched a competition for the best innovative gaming project.

We are talking about a Lamphead runner with elements of survival horror from Kishenevsky developer Adrian Cociu.

We continue to post videos from the White Nights Helsinki 2016 conference. Next up is a report by Bee7 Director James Crabb on how to improve retention and LTV using the example of Outfit 7 products.

In 2015, 1.3 billion smartphones were sold worldwide. Such data was announced in the report by the research company GfK.

From January 26 to February 23, an open Game Designer Challenge competition was held on the Internet. It was conducted by the Moscow company ZeptoLab, known for a series of mobile chatterboxes Cut the Rope about a cute animal Am-Nyama. Yesterday, the company officially summed up the results of the competition.

We continue to post videos from the White Nights Helsinki 2016 conference. Next up is a report by StoreMaven CEO Gad Maor on how to make your game’s page in the App Store and Google Play better.

Limitless studio, led by a former Pixar employee, will launch a VR platform. The project is called Limitless Creative VR Environment and will help developers create virtual characters and locations.