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Marketing March 30, 2016

How much do intermediary networks affect the CPI size?

Why is traffic so expensive today, and how do intermediary networks wind up CPI (and by how much), – App2Top.ru Nadezhda Matukhno, head of marketing at ComboApp, told.
Industry March 30, 2016

App Annie: they spend more on mobile games in total than on PC and console games

Users spend more on mobile games than on PC and console games; spending on console games is falling; the largest audience of PC players in the United States is those over 45 – App Annie shared this and much more with IDC.
Industry March 30, 2016

American McGee is winding down the development of shareware games

Shanghai studio Spicy Horse, founded by the creative director of the iconic American McGee’s Alice, has reduced staff and is going to abandon further development of F2P projects.
Digests March 29, 2016

One line (Tuesday – March 29)

Square Enix can take up the creation of logical GO puzzles for all its major franchises, Miitomo will be released in the US on March 31, and the Contra series will receive another mobile game.
Games March 29, 2016

Deconstruction of Fishdom: Deep Dive

Last February, three-in-a-row Fishdom from the Russian studio Playrix reached the figure of 1 million DAU on Google Play just a week after the release. We have prepared an analysis of the game.
Industry March 29, 2016

Unity 3D was named the most popular engine on the gaming market

The Next Web resource tried to figure out which engines dominate the gaming market. The result was predictable.
Industry March 29, 2016

Lawyers commented on the Armata advertising scandal

Yesterday it became known that the Federal Antimonopoly Service of Russia asked Mail.Ru Group explain the mention of the Great Patriotic War in a video game advertisement. We have contacted the lawyers for comment.
Development March 29, 2016

How do I publish a casino game in the App Store?

Australian studio Atlas Gaming Pty Ltd has released its first project – AtLas Vegas casino. Following the launch, the team shared tips with Reddit readers.
Digests March 28, 2016

One line (Monday – March 28)

The announcement of another heir to Advance Wars took place, a cute Buildroute puzzle appeared in the stores, and Armored Warfare was at the center of a double scandal.
Industry March 28, 2016

Study: In 2015, the average American iPhone user spent $35 on games and apps

On average, an iPhone owner in the US spends $35 a year on games and apps. Such data for 2015 was shared by the analytical company Sensor Tower.
Industry March 28, 2016

Darkest Dungeon: A Heartbreaking Journey through Steam Early Access

The Kotaku resource talked about the difficulties Darkest Dungeon faced after it got into Steam Early Access. We share the translation of the article.
Digests March 28, 2016

The main thing for the working week (21.03.2016 – 25.03.2016)

How to properly soft lunch, what is a casual midcore, how to promote games in Asia – we wrote about this and much more last week. A list of the most interesting materials in our traditional Monday collection.
Industry March 25, 2016

The first official Clash Royale tournament will be held in Helsinki

Finnish studio Supercell has announced a cyber-tournament on Clash Royale. The competition will be the first official event of the game.
Development March 25, 2016

Pitfalls of the level design of mobile MMO shooters

How to create multiplayer maps for mobile shooters correctly, where to start, what tricks to resort to, and what to remember — App2Top.ru told Pixonic game designer Alexander Linchik.
Industry March 25, 2016

App Annie: Gaming index for February 2016

The analytical company App Annie told about the alignment of forces in the world gaming tops for the previous month. In February, the Color Switch game hit the tops of downloads on Android and iOS, Activision Blizzard got the first place in downloads and revenue on Android, and the first place in the iOS box office top traditionally remained for Clash of Clans.
Money March 25, 2016

Digital game Sales Reached $6.2 billion in February

More than six billion dollars a month are earned in the world of digital games. This is 10% more than a year earlier, — the research company Superdata reports in its latest report.
Marketing March 24, 2016

Promotion in Asia: what you need to know about the markets of South Korea, Japan and China

What to keep in mind when promoting games in China, Korea and Japan, — App2Top.ru Egor Karpov, a consultant for the promotion of mobile applications, told us.
Marketing March 24, 2016

Smaato: spending on mobile advertising in the US increased by 174% over the year

The past year has become a landmark for mobile marketing. Advertising spending in the United States increased by 174%, mobile overtook PC for the first time in terms of marketing costs, – such information was published by the analytical company Smaato.
Conferences March 24, 2016

White Nights Helsinki 2016: Flaregames Report

We are finishing posting a video from the White Nights Helsinki 2016 conference. The latest video is a report by Flaregames lead producer Miikka Luotio on working with small teams.
Conferences March 24, 2016

White Nights Helsinki 2016: interview with PlayRaven

We continue to post videos from the White Nights Helsinki 2016 conference. Next up is a conversation with PlayRaven CEO Lasse Seppanen (Lasse Seppanen). By the way, his studio recently released the Winterstate game, which Apple has been aggressively promoting for the last week.
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