One of the most important metrics of any shareware game is Lifetime Value (LTV), the total revenue of the game received from one client for all time. How to calculate it, – Isaac Roseboom, chief data analyst at DeltaDNA, told in his article. And our friends from SoftPressRelease translated his work into Russian.

For Electronic Arts, monetization in games is not the main task. This was stated by EA Vice President for Finance Blake Jorgensen during the UBS Global Technology conference.

The most neutral type of games are runners. Both men and women play it equally,” DeltaDNA found out as part of her own research.

Users spend more time on mobile devices than watching TV. But they still treat mobile video advertising worse than TV commercials. The analytical company MillwardBrown came to such conclusions.

A year later, since the official world release, Vainglory has also been released in China. And she did it very successfully. The project topped the Chinese free iPhone App Store chart.

The story that has long been asking for the screen with the confusion around the rights to Tetris and, in fact, the circumstances of the origin of the game, it seems, will finally get a residence permit on movie screens.

Why most indie studios don’t live up to the second game, where to look for tips on promoting games on Google Play and how Apple advertises the new Apple TV.

We continue to post videos from the White Nights Moscow 2015 conference. Next up is the report Alexander Belotserkovsky from Microsoft and Vsevolod Ivanov from Pinkapp.

We continue to post videos from the White Nights Moscow 2015 conference. Next up is the performance of Sabrina Carmona (Sabrina Carmona), producer Goodgame Studios. The topic of her report was as follows:  “Latin American gaming industry: facts and figures”.

Ubisoft has celebrated the 20th anniversary of the first Rayman game and announced the exact date of the worldwide release of mobile Rayman Adventures.

Evgeny Litvinov, who recently released the mobile project Out of Brakes, told us about the development of the game alone.

Google has lowered the minimum price for IAP and applications in 17 countries, including Russia.

Responsible for creating the genre of mobile three-dimensional runners, the studio is preparing a sequel to its hit – Temple Run 2: Frozen Shadows.

The game Line: Disney Tsum Tsum has gained 50 million downloads. This is reported by the company LINE.

The total monthly income of the Walking War Robots project from the independent Moscow studio Pixonic in the fall exceeded the mark of more than half a million dollars, – said App2Top.ru The executive director of the company is Igor Klyukin.

Oskari Hakkinen’s studio has received investments again, the former president of Sega is investing in a London-based mobile startup, and an analyst from Japan advises how to still get into the Japanese market.

We continue to post videos from the White Nights Moscow 2015 conference. Next up is a Google master class on the promotion of games, which was held by representatives of the company – Ekaterina Makarova, Amgalan Bazarov and Sanjar Ismailov.

We continue to post videos from the White Nights Moscow 2015 conference. Next up is a speech by Johannes Heinze, AppLovin’s Managing Director for EBVA. The topic of his report was: “How did Mobilate reduce the cost of attracting users by 20% using Applovin?”.

The official release of the Goo Engine, developed by the Swedish Goo Technologies team, took place. The main feature of the engine is the high performance of three-dimensional WebGL applications made on it.