How to make a good banner, how to enter the Chinese market and how to work properly with Tencent, as well as what is happening with the Russian market now, in the digest for the last working week.

Lara Croft Go became the mobile game of the year, Google launched a revolutionary advertising format, Temple Run 2 received a “frosty” expansion, and Rayman Adventures was released worldwide.

Google Play sums up the results of the year. A selection of the best games of 2015 appeared in the store.

Beeline subscribers will now be able to pay for purchases in the Apple App Store, iTunes and Apple Music subscriptions from their phone account.

The analytical company Fiksu has studied how much it costs to get into the top 25 free App Store apps in different countries. It turned out that the most “expensive” country is the USA.

State Duma deputies propose to introduce a tax obliging foreign companies to pay VAT on the sale of all digital content sold in Russia.

About cooperation with the main Chinese publisher of the Celestial Empire – the company Tencent – and adaptation of the game Shadow Fight 2 to its requirements, – App2Top.ru the project manager of Nekki Sergey Sorokin told.

Telltale Games studio is preparing to release a game about Batman.

The long-awaited Rayman Adventures has finally been released, Gameloft is launching a mobile FPS, and the MARVEL United game will not live to see a worldwide release. Bonus video with Professor Pig from Rovio.

BlueStacks has released a new version of the platform of the same name for launching Android applications via Windows and Mac OS X.

Small studios cannot afford to save on marketing. Such conclusions were reached by the French Association of Video game Developers Syndicat National du Jeu Vidéo based on the results of a study of the local industry.

As part of the announcement of Cut the Rope: Magic, the Russian studio ZeptoLab announced close cooperation with the mobile operator VimpelCom.

Am Yum will get a new game very soon. ZeptoLab announced that a sequel to one of the most popular Russian games, Cut the Rope: Magic, will be released on December 17.

The author of Benji Bananas Adventures, Torulf Jernström, spoke on the pages of his blog about the types of SDK that cannot be bypassed today. The guys from SoftPressRelease specifically for App2Top.ru we translated his material into Russian.

RockYou, the publisher of mobile and social games, announced a staff reduction in the American branch. 23 people or 10% of the company’s team in the USA will lose their place.

How to reduce antisocial behavior among gamers, where Wargaming will teach online game design, why DeNA is firing 50 employees. As well as a forecast about the future of revenue on iOS.

Nival CEO Sergey Orlovsky said that this year the Russian gaming market has returned to the situation of 5 years ago in terms of money.

Finnish startup Traplight has raised $1.4 million to launch its own first project – the social racer Big Bang Racing.

There are three central mobile markets in the world today: Japan, the USA and China. About how you can get to the last one, – App2Top.ru Yulia Nabieva told me.