The developer of three-in-a-row Smiley Cubes on the Facebook Instant Games platform received 1.2 million new users in the first 10 days. The game has a positive retension dynamics.
Zhe Wang, the author of Cocos2d-x, shared his experience of launching an HTML5 game on the Instant Games platform on the engine forum.
In March, Jae published a casual three-in-a-row Smiley Cubes in Instant Games.
After the first 10 days, he decided to check how his game was doing and opened the admin panel. There was no limit to his surprise when he discovered that 1.2 million people had played the game.
The weekly retention of the project by the fourth week on the site was 24%. And it grew from week to week.
Source: Cocos2d-x Forum