Recently, developers have been complaining that the game review process for publication on “Yandex Games” has been taking longer than usual. As the platform’s team explained, it’s all due to the sharp increase in the number of applications.

The “Igromir” brand continues to expand. A month and a half ago, a cloud gaming service of the same name was launched under it. Now, a gaming publishing division has also emerged.

The monthly number of ad impressions has also grown. It doubled.

As reported by the publication “Kommersant,” instead of “Lesta,” the third-person action game team led by Albert Zhiltcov will now be overseen by the Russian IT giant “Yandex.”

“Yandex” has released an update for AppMetrica. It added another report to the analytics platform — “Conversion.” This report displays data on both the initial and repeat user acquisition in apps.

In early February, it became known that Yandex acquired the rights to the trademarks “IgroMir” and Comic Con Russia. Accordingly, App2Top spoke with a representative of the corporation about the reasons for this deal and why they didn’t buy KRI.

As part of its bankruptcy proceedings, the company “KRI” sold several of its trademarks at auction — all related to the “Igromir” and Comic Con Russia exhibitions. The buyer was “Yandex”.

Recently, Yandex enhanced its AppMetrica platform. Users of its two promotional solutions — the Advertising Network (hereafter RSYa) and Adfox — now have the ability to connect to the service “in just a few clicks.”

Yandex has a production center called “Plus Studio”. Yesterday, on September 19th, this center announced that video games have become another strategic direction for them.

At the “Gaming Industry” conference, Alexander Vasiliev, a partner manager at Yandex’s ad network, spoke. He highlighted six common mistakes that mobile game developers make during the ad monetization phase of their apps.

In early April, Yandex released the seventh version of the Mobile Ads SDK. Among other things, the SDK has a new advertising format — the feed.

Yandex has decided to enter the cloud gaming market. She began accepting applications to participate in a closed testing service called “Plus Gaming”.

The Yandex analytical service has received a new tool. It is called “LTV and Outflow Predicates”. The service predicts revenue from the existing audience and identifies users who are going to leave the application.

Zebrainy has sold a mobile platform with children’s educational games “Skazbuka” to Yandex. The value of the transaction was not disclosed.

The sources of the AppMetrica analytical service appeared on GitHub. Yandex has published the code under the MIT license, which allows you to use the service in projects without restrictions. Developers only need to specify the license text in their project.

Today Yandex has released the Yandex Mobile Ads SDK 6.0. In this version of the SDK, a new advertising format has appeared — advertising when opening an application.

Yandex continues to develop the AppMetrica service. It has added tools for conducting A/B testing, as well as for making changes to the application without releasing its new version.

More developers have started using the Yandex advertising network. The company reported that by June 2023, the number of mobile applications on the network had grown to 10 thousand. A year ago, there were half as many of them.

The AppMetrica analytical service has received an update. It has a tool for tracking subscriptions.