Recently, Yandex enhanced its AppMetrica platform. Users of its two promotional solutions — the Advertising Network (hereafter RSYa) and Adfox — now have the ability to connect to the service "in just a few clicks."
The new connection procedure is described by the press service as follows:
- registration on AppMetrica using RSYa or Adfox login;
- profile completion;
- linking with AppMetrica applications that are monetized through RSYa;
- confirmation of consent to data transfer.
The integration with AppMetrica looks approximately like this
If a user already has an account on AppMetrica, it’s even easier. Simply add a link with the Yandex Mobile Ads application in the "Ads SDK Synchronization" section on the platform’s interface.
It has been reported that the innovation can work without fine-tuning "out of the box." Once connected, key metrics and data from tracked applications will automatically be collected.
As for the capabilities of AppMetrica, it allows RSYa users to evaluate the effectiveness of monetization for their mobile games and applications by:
- versions and sessions;
- ARPDAU and ARPWAU;
- ad impressions, clicks, and rewards.
Advertising display within the app by OS version (share of users with Ad Revenue)
Moreover, AppMetrica can forward this data to further advertising platforms (Yandex Direct, IronSource, or Applovin). According to analytics representatives, this "helps analyze advertising monetization effectiveness, optimize attraction strategies, and achieve higher-quality traffic."
Table of new events introduced in AppMetrica (here — share of all users interacting with the banner)
For Adfox users, the integration with AppMetrica grants full access to advanced data and allows tracking of both basic and advanced metrics in a single interface.
Among the latter are:
- fill rate and visibility of ad blocks;
- banner CTR (Click-Through Rate);
- share of users interacting with the banner;
- number of interactions with the banners of a specific campaign.