Zynga has decided to diversify its portfolio with marketing assets. It includes the Chartboost platform, specializing in mobile advertising and monetization. It cost $250 million.

Report by Dmitry Gubanenkov from Chartboost. He talks about four reasons why the future of mobile game marketing is influencers.

The Israeli SOOMLA team has published a blog list of the most popular advertising grids for the beginning of 2016. Here are 10 of them – in descending order of popularity.

When is the best time to launch the game in the wake of the Christmas hype – Chartboost tried to answer this question in its blog by asking the authors of Tap Titans and Doodle Jump. We present a brief version of the material in Russian.

Chartboost marketing company in its own blog shared the differences between players using iOS devices from players who prefer Android. We offer a thesis retelling of the article.

Chartboost, a marketing company specializing in cross-advertising solutions, has announced the launch of three new services.

The other day, Maria Alegre, co-founder and CEO of the Chartboost advertising network, presented a printed version of her report with GDC “Seven questions that a developer should ask himself when monetizing a mobile game” on the company’s blog.

The most expensive installations are in Canada, Australia and Russia, Chartboost reports in its November report.

At the White Nights: Mobile Games Conference, we interviewed Pepe Agell from Chartboost.

Chartboost has published an interactive global “heatmap” that displays installation prices (CPI) for iOS and Android by country. There you can also find a CPI chart comparing the average cost of applications for iPhone, iPad, iPod touch and Android.

A round table dedicated to attracting players was held at the White Nights: Mobile Games Conference. It was attended by Inmobi, Glispa, Playhaven, Chartboost and Trademob.

The developers of the platform are going to launch a service for working with IAP, which will allow you to change the price and set of goods in in-game stores in real time. 

The British trade association TIGA has announced its partnership with Chartboost. Recall that this platform allows developers to share their traffic, stimulates cross-promotion and distribution of games.Unknown ObjectPartners have created a group on the Chartboost platform dedicated to TIGA.

The Chartboost advertising platform has a major update: the company has announced a revolutionary change Direct Deal, seriously expanding marketing opportunities.

Chartboost advertising platform announced the opening of a new office in Amsterdam to support its European clients. 

The cost of attracting new players is constantly growing. How to optimize expenses and get the most loyal players? What ways are there?

The Chartboost advertising network reported in its December report that the iPhone accounts for 61% of iOS gaming sessions.

Last Thanksgiving, the number of downloads of mobile games increased, not only in the United States, where this holiday is celebrated, but also around the world.

Chartboost presented the price dynamics for CPC campaigns, the number of views and the level of downloads by day of the week. Judging by their data, projects launched on the App Store on Sunday or Monday receive certain advantages over applications released on other days of the week.