Chartboost presented the price dynamics for CPC campaigns, the number of views and the level of downloads by day of the week. Judging by their data, projects launched on the App Store on Sunday or Monday receive certain advantages over applications released on other days of the week.
According to the schedule provided by the company, in an average week, prices for CPC campaigns begin to rise after Tuesday. By Thursday, they reach almost the maximum – 3% above the average cost, followed by a decrease, and on Saturday the price reaches a maximum of 4%.
It is curious, but the number of views begins to grow only on Thursday, and the plus relative to the norm comes out only on Friday. The maximum number of views is also observed on Saturday.
The number of downloads has been below the “average temperature” all week, but on Saturday it is 7% higher than normal, and on Sunday it is 4% higher.
Chartboost did not open America, but thanks to their visual schedule, it became clear that those developers who, for some reason, release an application on Sunday or Monday get some advantages over the rest, namely: low CPC cost and lack of competition.