Chartboost, a marketing company specializing in cross-advertising solutions, has announced the launch of three new services.
The first service is called Smartbid. It allows you to track the sources of third-party (relative to Chartboost) CPI traffic. This is a very useful thing for those teams that promote their titles with the help of several advertising grids. It is assumed that now, based on the results of advertising campaigns, developers will be able to see which of the channels has shown itself most effectively.
The problem with this service is that in order to attribute data to third-party Chartboost grids, their permission is required. At the moment, there are only four companies among the “integrated partners” – Tune, Adjust, Kochava and Appsflyer.
The second service is called more unambiguously – Post-Install Analytics (post-boot analytics). In general, as we understood, this is an ordinary analytical tool for tracking user behavior with one important feature – the ability to segment users.
The third service is median support: Chartboost can now act as an intermediary in working with Fyber, Heyzap and MoPub. In other words, through Chartboost, you can manage ads in them, and not climb into the admin panels of each separately.
A source: https://www.chartboost.com