The cost of attracting new players is constantly growing. How to optimize expenses and get the most loyal players? What ways are there?
During the round table at the Winter Nights conference, these issues were discussed by Limvirak Chea (InMobi), Pepe Agell (Chartboost), Sebastian Kriese (Wooga), Tomasz Kolinko (AppCodes), Chris James (PocketGamer) and Andrey Tertitsky (Social Guantum).