Chartboost marketing company in its own blog shared the differences between players using iOS devices from players who prefer Android. We offer a thesis retelling of the article.
The similarities between the two groups are no less than the differences. First, about what they have in common.
Popular days of the week
Both groups prefer to play on weekends. The most “productive” day in this sense is Saturday. Next come Sunday and Friday, in that order.
On both platforms, there is a percentage of gamers who play without stopping all week.
Involvement
Both Apple fans and Android fans prefer video advertising – the usual one. The probability that they will download the game is doubled after watching the videos.
Now about the differences.
Geography
Most gamers on both platforms are in North America, according to Chartboost. The company, however, makes a reservation: the Chartboost network, although international, is still focused on customers from the USA. So you need to make a discount on this.
Gamers in China and the UK prefer iOS, and Russia and Brazil prefer Android devices. In terms of the number of players using Android devices, China is in 10th place. Google Play is banned in China, so local stores compete with it.
Devices
Apple fans prefer smartphones – iPhone 6 and iPhone 4S, and tablets – iPad mini of the first generation.
With Android devices, everything is, as always, more diverse. Players give the palm to different Samsung Galaxy models – S4, S3 and S5.
A source: https://www.chartboost.com
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