Enthusiastic fans of games perceive advertising better and tend to spend more money under its influence, according to research by the analytical company comScore.

In two weeks since the release of the new OS, more than half of iPhone users have downloaded it to their devices. At the same time, there are more paying players among them than non-paying ones. This is reported by VentureBeat resource with reference to information from the analytical company DeltaDNA.

The analytical company Newzoo claims that by 2018 the volume of the esports market will reach $ 765 million.

The analytical firm Newzoo found out that 46% of paying users among those playing in a social casino. The company told about this in a study that it shared with Gamesindustry.biz .

Marketing agency Zenna Apps has published an infographic on the mobile gaming market in Russia. Among other interesting figures there is a forecast for 2016. By the end of the year, the mobile segment of the gaming market will reach a volume of $707 million.

On average, players spend money in 1.6 games. Such data is provided by the analytical firm NPD Group in a study for Gamesindustry.biz .

DeltaDNA analyst Isaac Roseboom shared on the company’s blog how the monetization indicators of games on “old” smartphones differ from games on more modern devices. We publish a retelling of the text.

In 2015, the size of the gaming market in Russia will pass the mark of $ 1.3 billion. This is reported by the Newzoo research agency.

Spending of Russian residents on Internet content is growing. At the same time, the demand for IAP in games has fallen. This is reported by Vedomosti with reference to a study by the analytical company Synovate Comcon.

Messages in applications increase user engagement rates by 3.5 times. Such conclusions were reached by Localytics, the owner of the marketing platform of the same name.

Analytical companies App Annie and IDC shared a quarterly report on the market of games for mobile and portable platforms. We offer you a short version in Russian.

The Japanese gaming market reached $9.6 billion by the end of 2014. It grew by 4% compared to 2013 thanks to mobile. This is written by analyst Serkan Toto with reference to a study published in the gaming publication Famitsu.

Spending on mobile video advertising is not growing as fast as one might expect. This segment of the market will catch up with its closest competitor, PC advertising, only by 2019,” says the American analytical company eMarketer.

Retaining users and acquiring them has never cost more than it does now. This conclusion is made by the analytical company Fiksu based on its own data.

About 69.2% of mobile devices in the United States run on Android OS – versus 29.6% on iOS. This is claimed by the New York advertising platform Fluent, based on its own data.

The mobile market will reach the size of $45 billion by 2018 and will overtake the rest of the segments of the gaming industry. This is reported by the Venturebeat resource with reference to the forecast of the analytical company Digi-Capital.

The most popular store in Southeast Asia is Google Play. This is reported by the analytical resource App Annie based on the results of its research.

We have already written more than once that the revenue of the shareware game is provided by a small percentage of “whales”. Mobile marketing platform Swrve clarified the figures in its research. Only 0.23% of the players are responsible for 64% of the revenue.

The mobile software development company Apus Group conducted a global study of the Google Play store. There are an average of 37 apps per user, and if you live in Japan, at least 5 of them are games.