About 80.1 million Americans will download paid apps at least once this year. This is only 33.3% of the total number of mobile users in the country, the analytical company eMarketer claims in its research.

The Venturebeat resource conducted a study of the mobile analytics market, during which it found out: despite the fact that Google Analytics and Flurry are the choice of the majority, applications with the highest ratings rely not only on them.

Almost half of users are willing to pay monthly for a subscription to their favorite app, according to a survey conducted by mobile software development company Branchfire.

Users don’t want to upgrade to iOS 8.