Messages in applications increase user engagement rates by 3.5 times. Such conclusions were reached by Localytics, the owner of the marketing platform of the same name.
Statistics relate to already installed applications. Messages help to increase both primary and re-engagement.
Messages should be shown not at the beginning of working with the application, but after an event has occurred in it. Then its clickability increases by 2 times, from 28% to 56%. As soon as the user started interacting with the message – for example, he selected an option – the probability that he will make a purchase increases by 4 times.
Only a third of developers use this tactic. They don’t know how to ensure that messages don’t distract users and don’t look like spam,” Localytics analysts suggest.
The audience of Localytics is 28 thousand applications and 1.5 billion devices worldwide. For her research, Komania studied data from Android and iOS devices. The company measured retention rates from February to May 2015.
A source: http://info.localytics.com
Other materials on the topic:
- Localytics: Application retention has been growing for 4 years in a row